By Abdul Muizz Creative Director / Marketing Strategist Digital Marketing

Design Makes a Difference

What makes a design good? User-centric Call to action Realistic goals Result-oriented

How to create luvvy-duvvy? Proper homework Visual Design & Content Presentation Short and long terms goals

Win the race SketchWireframe Visual Design

AIDA Marketing Attention Interest Desire Action

Attention

Interest

Desire

Action

Internet Marketing

Components of Internet Marketing Search Engine Optimization Search Engine Marketing Social Media Marketing

SEO

SEO vs SEM

Benefits of Internet Marketing Lets them find you and hire you Cheaper and effective than traditional medium Long term Keeps on growing

Determining Search Intent

Determining Search Intent A Challenge for Both Marketers and Search Engines Navigational Queries – Opportunity Pull searchers away from destination. – Value Generally low. Except for established brands where conversion is very high.

Determining Search Intent A Challenge for Both Marketers and Search Engines Informational Queries – Opportunity Potentially convert to sign up or purchase. Attract inbound links Receive attention from journalists – Value Informational queries that are focused on researching commercial products or services can have high value.

Determining Search Intent A Challenge for Both Marketers and Search Engines Transactional Queries – Opportunity Achieve transaction (financial or other) Become a site member Signup for gmail/hotmail account – Value Very high Last minute searches

Determining Search Intent Lets look at the sample search intent

Keyword Research

Search Engine Optimization OnsiteoffsiteSEO Success is with two broad factors

Search Engine Optimization Success is with two broad factors

First Stages of SEO Auditing an existing site for SEO

Usability Accessibility/spiderability Duplicate content checks Keyword health checks Search engine health check URL health check Title tag review Meta tag review Content review Internal linking checks Page load time Hosting server checkImage alt tags Code quality

Keyword Cannibalization

Solution to Keyword Cannibalization?

Lets look at the relevance Value of conversion Keyword: baby clothes Keyword: unique baby clothes People searching for “unique baby clothes” are going to be more valuable conversions.

Lets look at the competition level You cant just rank for games, golf, cricket overnight – can you? Figure out the less competitive keywords but with high relevancy to save your precious time. Time is money. Keyword: infants, Competition Level: Very High Keyword: baby clothes, Competition Level: Very High Keyword: unique baby clothes, Competition Level: Moderate Keyword: unique baby shower gifts, Competition Level: High Use: allintitle:”keyword here” to estimate the competition

Keyword balancing act Lower Popularity/Higher Relevance Higher Competitiveness/Higher Relevance Higher Popularity/Lower Competition/Higher Relevance

Thank you