Regional Success Measures Shared Prosperity Workgroup May 7, 2014 Shared Prosperity Work Group1

2 PROCESS REMINDER CONVERGEDESIGN COMMUNICATE MARCHJULY DECEMBER Evaluate & Share Evaluate & Share  What is the “market” for this “product”  What are the 5-6 categories all leaders in our region should track?  What models from outside the region resonate most?  What 3-4 metrics will we use to measure each category?  How should our dashboard look and function?  How should we communicate the roll-out of the product?  What are your reactions to draft dashboard?  Who will be involved in the roll-out of the dashboard & how?

Shared Prosperity Work Group 3 PRELIMINARY INSIGHTS CONVERGE PHASE REGIONAL IMPROVEMENT, NOT MARKETING TOOL MIX OF LEADING AND LAGGING INDICATORS CLEAR DIFFERENTIATION OF THIS VS. OTHER DASHBOARDS SIMPLICITY & MAKING SURE TO NOT MISS REGIONAL DIFFERENCES CROSS-SECTOR OWNERSHIP

MAY - JUNE CONTINUE OUTREACH SYNTHESIZE INPUT JUNE CONSULT W/SUBJECT MATTER LEADERS DRAFT DASHBOARD OPTIONS JUNE - JULY WORKGROUP INPUT ON DRAFT AUGUST 6 TIMEFRAME DESIGN CONVERGE PRELIMINARY

BIG QUESTION IS “INCLUSION”, “EQUITY” OR “DISPARITIES” A CATEGORY UNTO ITSELF, OR INTEGRATED THROUGHOUT? WHY? Shared Prosperity Work Group5

ILLUSTRATIONS* 6 INCLUSION (or EQUITY) ECONOMIC VITALITY EDUCATION *Illustrative - for discussion purposes only. ECONOMIC VITALITY TALENT Example A  % of adults (age range) working by race, by county  % of high school students graduating by race, by county  % of residents living in poverty by race, by county TALENT EDUCATION  % of KG students ready for school, by race, by county  % of 8 th grade students achieving math standards by race, by county  Graduation rates by race, by county  Share of population with two-year degree or higher, by race, by county.  % of adults (age range) working by race, by county  Rate of in-migration to out-migration Example B  # of business starts per year  # of businesses that survive five years  Annual change in number of available jobs.  # of business starts per year  # of businesses that survive five years  Annual change in number of available jobs QUALITY OF LIFE  % of residents paying less than 50% of income to housing + transportation costs  Tons of GHG emissions/person  % of KG students ready for school, by race, by county  % of 8 th grade students achieving math standards, by race by county  Share of population with two-year degree or higher by race, by county.  Rate of in-migration to out-migration

Central Cities Strategy CONCEPT PROJECT SUMMARY Shared Prosperity Work Group7 PRELIMINARY

Shared Prosperity Work Group8 Central Cities Strategy TEAM Core TeamSupporting Partners GREATER MSP City of Minneapolis City of Saint Paul Saint Paul Port Authority Ramsey County Hennepin County Minneapolis Regional Chamber of Commerce Saint Paul Area Chamber of Commerce Partnership for Regional Opportunity (MN Philanthropy Partners) Metropolitan Council University of Minnesota DEED Minneapolis Downtown Council East Metro Strong Northside Job Creation Team Minnesota Brownfields Trust for Public Land ….others

Shared Prosperity Work Group9 Reflections from Meeting 1 (3/17/14) Decisions MadeClarifying Questions Our work together will focus on near-term activities & longer- term relationships/roles The strategy’s geography will be Minneapolis and Saint Paul This effort will have economic development as its foundation but incorporate community development and workforce development as appropriate Are we looking at all of Minneapolis and Saint Paul or a set of specific areas within each city? How will we connect opportunity created by market-ready areas (e.g. 280/Univ) to the residents of low-wealth areas (North Minneapolis, Frogtown)? What data do we need to create a central cities strategy, and where are our data gaps?

Shared Prosperity Work Group10 Project Focus GOAL OBJECTIVES PRODUCTS Create a new sub-regional strategy to accelerate economic development in Minneapolis and Saint Paul to build and sustain shared prosperity. Sub-regional (urban core) economic development strategy with short-term and medium-term action agenda Marketing plan to support strategy/”business case” for the urban core Funding proposal to McKnight Foundation for strategy implementation Create more jobs in Minneapolis & Saint Paul for residents of all skill-levels Maximize the development potential of the central cities, especially within target areas of high-market potential & concentrated poverty Increase collaboration among a set of core partners, including GREATER MSP, the Cities of Minneapolis & Saint Paul, Ramsey and Hennepin Counties, and the Saint Paul Port Authority. Not exclusive PRELIMINARY

11 Framing Questions - Sample TALENT What occupations are necessary for our target industries and where are these workers currently drawn from? (e.g. work shed analysis) What does a commute-shed analysis tell us about workers in target geographies? What higher ed programs are producing graduates in demand by companies within these industry targets? What is the universe of partners we need to be working in support of ED in the urban core, and what roles do we need them to play? SECTORS What are the primary industries in the urban core? What are the priority zones and sites for development/re-development? What are the national and international best practices for urban development that have relevance for our areas of high market potential &/or concentrated poverty? What strategies could connect areas of high market potential & concentrated poverty? What policies (public & private) would support job creation & capital investment? STORY What is the new coordinated message about our major cities that place them in a compelling, distinctive context relative to other urban environments across the country, and the world? Who are the key audiences for this message within, and outside of our region? Are we prepared to tell the “stories” for our priority development zones and sites (e.g. Ford site, 280/University) to the market? PRELIMINARY

Shared Prosperity Work Group12 One strategy with many goals Economic Development Community Development Create high-skill jobs in the central cities Secure employment for low-income residents of central cities Draw capital investment into market-ready development zones Draw investment into concentrated areas of poverty Our “central cities” strategy will have multiple, reinforcing goals that are a mix of priorities traditionally understood as “economic development” or “community development.” In reality, there is a continuum between ED and CD. PRELIMINARY

Shared Prosperity Work Group13 Grounded in Economic Development Economic Development Community Development We agreed this effort will be set apart from existing and previous efforts by our focus on creating an economic development strategy for the central cities. We will draw - as appropriate - from community development and workforce development but use economic development principles and strategies as a foundation. Workforce exists along the spectrum with a mix of owners and priorities from recruitment of the trained labor force to development of unemployed residents. PRELIMINARY WORKFORCE RECRUITMENTWORKFORCE DEVELOPMENT

14 Process Phase 1: Gather & Analyze Map Assets Validate Industry Targets Refine Target Geographies Phase 2: Target Phase 3: Create & Act Identify, Connect Workforce Evaluate market trends & best practices PRELIMINARY Connect stakeholders, decision-makers, partners to roles Develop industry- specific strategies Identify, prioritize re-development sites Create marketing, narrative for central cities Identify policies to support central cities strategy Identify existing companies with target industries

15 Phase 1: Gather & Analyze Map Assets PRELIMINARY Evaluate market trends & best practices Identify organizational assets: private, public, nonprofit stakeholders Identify physical assets: buildings, sites, utilities, road/bridge/transit Identify human capital assets: existing & potential workforce MARKET READY ZONES PRE-MARKET ZONES Ex. Minneapolis, Saint Paul CBD; 280/University Ex. Ford site COMMUNITY PRIORITY ZONES Ex. Northside Achievement Zone; Promise Neighborhood Identify related initiatives: DT StPaul Taskforce; NAZ; DC 2025 Plan

Shared Prosperity Work Group 16 Gather & Analyze Target Create & Act MAYAUGUST Evaluate & Share Evaluate & Share  Get consensus on approach  Launch data gathering & analysis  Use June IEDC meeting to learn from other regions  Use analysis to select industry, geography, and population targets  Enroll other needed partners Timeline PRELIMINARY DECEMBER  Develop strategy  Communications plan  Launch short-term action agenda

Shared Prosperity Work Group17 Asset List PHYSICAL CAPITAL Transit corridors Available land/sites Available buildings with specs Existing fiber with speeds Park & green space map Cultural amenities Planned public investments HUMAN CAPITAL Languages spoken Education & skill levels of residents Neighborhood groups & District councils Existing workshed analysis BUSINESS ENVIRONMENT Existing enterprises Crime rates Education & skill levels of residents Available federal funding (e.g. NMTC) Available state funding Available county and city funding PRELIMINARY – NOT INCLUSIVE RELATED INITIATIVES Downtown StPaul Taskforce plan Minneapolis DT Council 2025 plan Prospect North innovation district (280/University) Northside Achievement Zone St. Paul Promise Neighborhood East Metro Strong

Shared Prosperity Work Group18 Potential Targets TARGET GEOGRAPHIES MARKET-READY 280/University Uptown Lowertown Saint Paul IN PROCESS Ford site – Saint Paul Upper landing – Minneapolis OPPORTUNITY AREAS North Minneapolis East Side Saint Paul PRELIMINARY TARGET INDUSTRIES Location quotient in cities and target geographies Employment growth in industry Industry needs assessments: Occupations Suppliers Space TARGET POPULATIONS Based on place of residence? Based on skill-level?