info USA Location Based Content Pankaj Mathur Database Licensing Location Intelligence Conference April 2007

Corporate Overview Leading Data Compiler in North America Established in 1972 Public Since NASDAQ: IUSA 5,000+ Employees Revenues of $600 Million 800 People Compile & Maintain the Databases in Omaha All Compilation Work done from Omaha Nebraska

The leading LBS data provider in North America GIS Navigation Internet Local Search Marketing & Customer Segmentation Directory Assistance (411) Telematics LBS Content Leader

/ Motorola Who is is Using our Content for LBS?

Overview of Key Databases For GIS Application Business Database 15 Million Businesses in US & Canada Consumer Database 220 Million Consumers in US & Canada Storefront Photographs (with Door Step Lat/Long) 3.2 Million Storefront Photos in US Hours of Operations 2.7 Million Businesses in US Credit Cards Accepted 2.2 Million Businesses in US

The Databases 13.5 Million US Businesses 1.4 Million Canadian Businesses The Compilation Sources 6,000 Yellow Page Directories 4,200 Business White Pages Utility Connects & Disconnects Government New Business Filings Annual Reports, SEC Filings, 10K Reports, Business Journals Postal Address Hygiene and National Change of Address Business Database Overview

Business Database Compilation Process Compilation & Telephone Verification 800 Omaha compilation associates add new records and enhance existing records 275 full time telephone verification agents make 90,000 calls per day (25,000,000 in 2006) 99% accurate at the record level (all records manually keyed) Average tenure – 7 years Sources Telephone Research - Standardize - Enhance - Duplicate Removal Top 100 MSA - Storefront Photos - Lat/Long

Continuous Update Process There are over 130,000 New businesses added in a typical month There are over 120,000 Deleted records in a typical month Primary Sources are compiled on an ongoing basis every day Monthly Full File Database Releases are Available Over 15% of the database is “Touched” each month. Business Database Value of Updates

Business Name Focus on the business name as they are known on the street, few LLC names Address Focus on compilation of location address and geocodes USPS postal standardization and hygiene standards used 96% fill rate on the address field, 89% of records are geocoded to the rooftop/site level Business Category/SIC Code Over 10,000 proprietary SIC/NAICS business category codes available (also 17,000 yellow page headings) 25% of the database has more than 1 SIC Category code available Categories can be easily converted into consumer friendly groupings Business Database Key Differentiators

Field Collected Business Photographs Focus on businesses In Top 100 Metro Areas Over 3 Million Photographs Are Available Capturing Lat/Long on the Doorstep Business Database Enhanced Content – Site Level Photos

Business Database Enhanced Content Franchise (Over 900 Franchise Tracked) PF Chang’s, AMC Theaters, Home Depot, etc. Specialties Litigation Attorneys, Pediatrician, Baptist Church, etc. Brands Lexus Dealership, Michelin Dealer, etc. Landmark Location Information Link businesses in buildings, strip malls, etc. Corporate Hierarchy Identify retail vs. non-retail locations

Consumer Database Overview * InfoUSA is a non-exclusive Licensee of the USPS National Change of Address and Delivery Point Validation Mail Order Buyers Magazine Subscribers Warranty Redeemers Real Estate Information Voter Registration Files Response Lists Birth Records Student Lists Active Bank Cards Lifestyle Data Telephone Listings infoUSA Proprietary Information 210 Million US Consumers 110 Million Households 54 Million House owners 22 Million Canadian Consumers Census Statistics

Individual Level Includes Name, Address, Phone Number, Date/Year of Birth Household Level Includes Individual Level Data Plus: Marital Status, Household Income, Occupations, Home Owner/Renter, Buyer Behavior, Household Clusters and more… Neighborhood Level Includes Household Level Data Plus: Census Information (over 300 variables) Donnelley Neighborhood Statistics (Aggregate List Statistics) Donnelley Marketing SESI (Socio-Economic Status Indicator) Cluster Systems And more… Consumer Database Three Levels of Data

Top Lifestyle Categories Books & Magazines………34.9 Million Technology Internet………..18 Million Entertainment & Travel…….25 Million Health & Exercise……… Million Outdoor Recreation………...24 Million Credit card Users…………...18 Million Catalogs………………… Million Cooking…………………….24 Million Sports-Golf……………… Million Pets-Dogs…………………..8.2 Million Over 110 Major Life Style Categories Tracked! Consumer Database Lifestyle Information

Contact Pankaj Mathur Database Licensing 5711 S 86 th Circle Omaha, NE (402)