SOCIAL MARKETING Heather Foster

Who is our Audience? Questions we need to ask ourselves Who are our customers? What do our customers like? Why choose 24 Tees over Qwertee or another competitor? *An effective marketing campaign can only be implemented if you know who your customer is and who you are targeting

Marketing  Create an incentive for sign ups Example: $1.00 off first order if signing up for the newsletter Qwertee does this and offers.50 cents  Add a pop-up subscriber box to the website to increase sign ups  Add interesting information to blasts that customers will care about Example: Encourage followers to post photos of them in a 24Tees shirt and add their photo to the newsletter. The person chosen wins a free shirt

Social Media  Encourage Photos Example: Post a photo of you in your 24Tees shirt and be entered to be featured as a fan of the month (or week) and win a free T-shirt!

Social Media  Run Contests and Giveaways Example: Enter our #24Tree contest! Post a photo of your Christmas tree and share it to get votes. Whoever has the most votes wins a free t-shirt and $100 gift card

Social Media  Free Shirts Example: Qwertee currently gives away 30+ shirts a week for audience participation

The Power of “Being There” 1.) Posting content other than self promotional content 2.) Posting every day….no matter what 3.) Being effective at dealing with customer questions and complaints

Conclusion Choose 2 because you can’t have them all