Best Web Analytics Tools The contents in these slides are “direct quotes” from: Lou Dubois, 11 Best Web Analytics Tools, 2010, tools.html, Last updated: Dec , Accessed date: Mar tools.html Prepared by: Celeste Ng This presentation is used for academic purpose ONLY.

Web analytics (1) According to Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day, Web Analytics 2.0 is defined as: Avinash KaushikWeb Analytics 2.0Web Analytics: An Hour A Day – 1. The analysis of qualitative and quantitative data from your website and the competition – 2. To drive a continual improvement of the online experience of your customers and prospects – 3. Which translates into your desired outcomes (online and offline)

Web analytics (2) Web analytics 2.0 is a three-tiered data delivery and analysis service for small and big businesses. – The first is the data itself, as it measures the traffic, page views, clicks and more for both your website and for your direct competition. – The second is what you do with that data, or how you are able to take the information gathered via these services and apply it to your customers, whether new or existing, to make their experience meaningful and better. T – The final tier is how it all circles back together to meet your overarching business objectives, not just online but offline as well.

Web Analytics Tools: Clickstream Analysis Tools (1) 1. Google Analytics (google.com/analytics) – FreeGoogle Analytics (google.com/analytics) – A completely free service that generates detailed statistics about visitors to your website. – You can find out where your visitors are coming from, what they’re doing while on your site and how often they come back, among many other things.

Web Analytics Tools: Clickstream Analysis Tools (2) 2. Yahoo Web Analytics (web.analytics.yahoo.com) – FreeYahoo Web Analytics (web.analytics.yahoo.com) – It offers better access control options and a simpler approach to multi-site analytics, raw and real time data collection (unlike Google, you can import cost of goods data), visitor behavior and demographics reports and customized options as well. – Yahoo Analytics is a bit of a step up from Google in terms of profiling, filtering and customization, so for those looking to dig a little deeper, it’s a great option.

Web Analytics Tools: Clickstream Analysis Tools (3) 3. Crazy Egg (crazyegg.com) – $9-$99/monthCrazy Egg (crazyegg.com) – Allows you to build heat maps and track your visitors every click based on where they are specifically clicking within your website – It allows you to really see what parts of your site users are finding most interesting and clicking on the most. – It can help you to improve your website design and in essence conversion.

Web Analytics Tools: Competitive Intelligence Tools 4. Compete (compete.com) – Prices varyCompete (compete.com) – Compete gives you creative intelligence on what your competitors are doing or how your users ended up on your website in the first place (what their clicks were both before and after). – Their search analytics, a paid service that lets you track what keywords are sending users both to your website and to your competitors. – You will have all of the information that you need to make educated decisions to optimize your online campaign, increase market share and dominate the competition.

Web Analytics Tools: Experimentation and Testing Tools (1) 5. Google Website Optimizer (google.com/websiteoptimizer) – FreeGoogle Website Optimizer (google.com/websiteoptimizer) – Website Optimizer is a complex testing service that allows you to rotate different segments of content on your website to see which sections and placement convert into the most clicks, and at the end of the day, the most sales. – You can choose what parts of your page you want to test, from the headline to images to text, and run experiments to see what users respond best to.

Web Analytics Tools: Experimentation and Testing Tools (2) 6. Optimizely (optimizely.com) - $19- $399/monthOptimizely (optimizely.com) – An easy way to measure and improve your website through A/B testing. – As a business, you can create experiments with the site’s very easy-to-use visual interface. – The beautiful thing about this service is that you need absolutely zero coding or programming background, as the tools are easy for anyone to use.

Web Analytics Tools: Voice of Customer Tools (1) 7. Kissinsights from Kiss Metrics (kissinsights.com) – Free to $29/monthKissinsights from Kiss Metrics (kissinsights.com) – Provide businesses with an easily implemented and customized feedback form for website visitors. – On the businesses end, you can manage all of the questions you’re asking customers through a single and simple dashboard.

Web Analytics Tools: Voice of Customer Tools (2) 8. 4Q by iPerceptions (4qsurvey.com) – Free4Q by iPerceptions (4qsurvey.com) – A 100% free online survey solution that allows you to truly understand the “Why” around your website’s visitors, the premise behind 4Q is basically to learn what people are doing while on your website. – They offer short and simple surveys that answer the four key questions you want every customer to answer: What are my visitors at my website to do? Are they completing what they set out to do? If not, why not? How satisfied are my visitors?

Web Analytics Tools: Voice of Customer Tools (3) 9. ClickTale (clicktale.com) – Free to $990 (3 months free on paid plans)ClickTale (clicktale.com) – A qualitative customer analysis, Clicktale records every action of your website’s visitors from their first click to the last. – It uses Meta statistics create visual heat maps and reports on customer behavior, as well as providing traditional conversion analytics. – “ Clicktale is essentially a video recorder for web site visits and provides great detail about mouse movement, scrolling, and dozens of other critical visitor behaviors.”

Web Analytics Tools: Social Analytics (1) 10. Facebook Insights – Free – It provides very detailed information about your follower counts, likes, comments on posts and more. – There are two different types of Facebook Insights, based around both users and interactions with your content. – Really, this is the best and only tool you’ll need if you’re using Facebook content to help engagement with your customers.

Web Analytics Tools: Social Analytics (2) 11. Twitalyzer (twitalyzer.com) – FreeTwitalyzer (twitalyzer.com) – Twitalyzer gives a higher view of your account’s impact on customers, based on followers, retweet level, how often an account replies and engages in conversation, and more.