Abbas AbbasAlidina.com Best Practices

Traditional Web Measurement Doesn’t Work for Social Media

Traditional Web Analytics

Traditional Web Analytics

Traditional Web Analytics

Social Media Analytics

Social Media Measurement Framework

Developing a Social Measurement Framework Social Measurement Strategy ?

Social Media Measurement Framework 4-Step Approach to Developing a Social Media Measurement Framework. Define Objectives Identify KPI’s Select Tools Measure

Define Objectives Revenue Brand Awareness Generate Leads Build Database Operational Efficiency Innovation Research & Development

Exercise: Define Business Objectives Identify the top 3 business objectives for using Social Media in your organization