Online Enrollment *Source: re:fuel College Explorer 21,000,000 (100%) Total Students Enrolled in Undergraduate/Graduate Education 9,000,000 (45%) Enrolled in at Least One Online Course* 3,000,000 (14%) Enrolled Fully Online

Type of Institution for Online Study

Public Universities Lead in Offering Online Programs No online programs 1 to 4 fully online programs 5 or more fully online programs

The Great Online Student Market Rush

Age Age When Last EnrolledPercent 24 and younger and older 8 Median Age: About 35 years %

Income Median Income: $55,000 Total Household IncomePercent Less than $25, $25,000 - $39, $40,000 - $54, $55,000 - $69,999 9 $70,000 - $84,999 8 $85,000 - $99,999 7 $100,000 - $114,999 4 $115,000 - $129,999 4 $130,000 - $149,999 7 $150,000 or more 8 Prefer not to say 7 %

Online Program Worth Time and Money? Good Financial Investment Percent Yes, completely65 Somewhat31 Not at all 4 Worthwhile Time Investment Percent Yes, completely72 Somewhat24 Not at all 4 % %

Pay Increase + Promotion Pay Increase Percent Yes45 No55 Received Promotion AllUndergraduateGraduate Yes No Percent of Respondents % % % %

Online Revenue Online Revenue Unable to calculate32% Less than $500,00043% $500,000 to less than $1,000,0009% $1,000,000 to less than $5,000,00012% Greater than $5,000,0005%

Outcomes Strategic OutcomePercent Reported Increased student access 74% Increased enrollment 60 Increased revenue 59 Attracted students from outside the traditional service area 57 Growth continuing and/or professional education 49 Provided pedagogic improvements 46 Enhanced value of university brand 40 Strategic Outcome Percent Increased student access74% Increased enrollment60 Increased revenue59 Attracted students from outside the traditional service area 57 Growth continuing and/or professional education 49 Provided pedagogic improvements46 Enhanced value of university brand40

Barriers Experienced Barriers with Online Courses Experienced at Any Point Still Experienc e Overcame Did Not Experience Greater faculty time and effort is required to teach online 86%59%27%14% A lack of acceptance of online instruction by faculty Students need more discipline to succeed

CIC Online Continuum 10% 38% 18% 11% 5% Integrators

Top 10 Undergraduate Degree Programs: Degree Program Business Administration/Management Accounting Information Technology Criminal Justice/Law Enforcement Business: Finance Psychology: General Graphic Design Healthcare: Administration Nursing Computer Science % %

Field of Study: Undergraduate

Factors in Choosing a Institution Online Program Selection Factors (choose up to 3)Percent *Overall reputation of the college or university 44% *No set class meeting times 38 *Tuition and fees 35 *Amount of transfer credits accepted 32 A personal academic advisor who contacts me regularly 31 Availability of courses that teach workplace skills such as problem solving, critical thinking, and teamwork 28 *Ranked among top 10 in 2012

Academic Credit Based on Portfolios or Outside Experience

The Future of Online: What Institutions Plan to Do Programmatic Additions in Next Two Years Percent Currently Doing Percent Plan to Do in Next Two Years Percent No Plan to do Increase international student enrollment 26%52%22% Hybrid graduate programs Cohort-based programs online Fully online certificates Hybrid undergraduate programs Support services for online students Learning communities via social media such as Facebook Using MOOC content in regular classes Fully online undergraduate programs Fully online graduate programs Programmatic Additions in Next Two Years Percent Increase international student enrollment52% Hybrid graduate programs33 Cohort-based programs online32 Fully online certificates31

Online or Not at All Likelihood of Studying on Campus if Online Not Available Percent 1 I would not have 28% I would definitely have 17 Average rating 2.7

Recommendations Hire an online leader and appropriate staff Educate and incentivize faculty to teach online Revise policies and procedures to accommodate online faculty Use good accounting and budgeting practices Expand offerings Save national and international marketing dollars for niche programs Accept all legitimate credit Invest in outcomes Synthesize online and on-ground processes for a consistent student experience

References The data referenced in this presentation can be accessed from two reports. Online College Students 2013: Comprehensive Data on Demand and Preferences OCS2013-report Online Learning at Private Colleges and Universities: A Survey of Chief Academic Officers CIC2013-report

For More Information David Clinefelter –(502)