IT-Enabled Business Transformation From Automation to Business Scope Redefinition

Agenda Introduction 5 Levels of Transformations Conclusion Q & A

Introduction Team members 商研一 張菽珊 謝文淵 簡見安 林俊吉

Business Logic Evolution 1970s and 1980s: exploiting experience curve for achieving low relative cost through vertical integration (efficiency enhancement). 1990s: low cost, high quality, and fast/flexible response to customers’ need (capabilities enhancement).

Five levels of IT-enabled business transformation High Business Scope Redefinition Degree of business transformation Business Network Redesign Revolutionary Levels Business Process Redesign Internal Integration Localized Exploitation Evolutionary Levels Low High Low Range of potential benefit

Level 1 Localized Exploitation Leveraging of IT functionality to design focused, high-value areas of business operations Example: Customer Order Entry System Toll-free Customer Service System

Level 1 Localized Exploitation Strength Easy to identify and exploit potential IT capability Minimal organizational resistance to change Weakness Potential duplication of efforts with in the same organization Lack of organizational learning

Level 1 Localized Exploitation Management Challenges Identification of high-value areas Benchmark against best practice Redesign performance assessment

Level 2 Internal Integration Leveraging of IT capability to create a seamless process ----both technical interconnectivity & business process interdependence Example -Lexus and Infiniti

Level 2 Internal Integration Strengths -Supports the total quality movement -Streamlines the organization process to deliver improved customer service Weaknesses -limited impact if competitors using newer logic of organizing

Level 2 Internal Integration Management Challenge -business process interdependence and technical interconnectivity -Performance reassessed criteria -Benchmark results against best-in-class

Enablers and Inhibitors

Level 3 Business Process Redesign Redesign key process for competing in the future Use IT capability for future organization capability

Level 3 Business Process Redesign Strengths -First mover advantage -Not be hindered by historical process Weakness -Redesigning process might be obsolete or outsourced to partners

Level 3 Business Process Redesign Management Challenge Articulate business rationale for redesign Recognize organization issues and challenges

Level 4 Business Network Redesign Leverage related participants in the business network to provide products and services Exploiting IT functionality for learning from extended network

Level 4 Business Network Redesign Strengths Elimination of activities where the focal organization may not have required level of competence Streamlining business scope to remain flexible and responsive to fast-changing and diverse customer needs Exploit sources of competence in the larger business network

Level 4 Business Network Redesign Weaknesses May not provide the requisite source of differential advantage if the participants in the business network not well-coordinated Lack of a streamlined internal IT infrastructure could hinder the ability to learn from extended business network

Level 5 Business Scope Redefinition Redefining corporate scope enabled and facilitated by IT functionality Example: McGraw-Hill

Level 5 Business Scope Redefinition Strengths Opportunity to Create a more flexible and effective business entity Substitution as an effective alternative to vertical integration Weaknesses Not developing a consistent competence for the future Possibility of “Hollowing” the corporation

Level 5 Business Scope Redefinition Management challenge Creative mix of internal activities, external relationship and business arrangement Assessing business success by measuring return on value added or return per employee

Conclusion— Alternative Approaches to BPR High Business Scope Redefinition Degree of business transformation Business Network Redesign Enhance Capabilities Seek Efficiency Business Process Redesign Internal Integration Localized Exploitation Low High Low Range of potential benefit

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