Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design.

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Presentation transcript:

Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design

Book Cover Types …color manipulation in Photoshop Lecture Overview:

Generic Book Cover Template

Just do the front cover

… but do not follow the generic template!

“Book design should be matched with book conception. The designer should understand the book content totally and represent it visually.” —Jianping He

“A good book cover is like an honest smile and a firm handshake.” —Joe Marianek

“A good book cover is one that strikes a balance between presenting the experience of the book and capturing a particular vision or essence.” —Brett Phillips

Six Book Cover Types

Documentary Evocative Conceptual Typographic - Brand Packaged

Six Book Cover Types Documentary Evocative Conceptual Typographic - Brand Packaged

Brand Cover Double Purpose: –promoting individual title –promoting brand (or series)

Brand Cover

Six Book Cover Types Documentary Evocative Conceptual Typographic - Brand Packaged

Package Cover

Book Cover Types Documentary Evocative Conceptual Typographic -

Documentary Cover Representative image of what book contains “What you see is what you get."

Documentary Cover Photographic Literal

Documentary Cover Not a cover… –Like a first page

Documentary Cover Portal Stage

Don’t Do a Documentary Cover

Book Cover Types Documentary Evocative Conceptual Typographic

Evocative Cover Express emotions through forms, lines, shapes –100 Thumbnails Project Phenomenology –Synthesthesia

Evocative Cover Abundance Energy Splash Neo-Retro Trashy

Evocative Cover Feelings Associations

Evocative Cover Mood Memory Body images

Evocative Cover Uncanny Strange effect Body images

Evocative Cover Shock Body images

Book Cover Types Documentary Evocative Conceptual Typographic

Conceptual Cover Represent book's content through an amusing: –visual allegory –pun –paradox –cliché Seeing it causes a "smile in the mind” –“This book has a witty cover: I recognized its wit because I'm intelligent.”

Conceptual Cover Tiny “aha” moment

Conceptual Cover Universal Memory Cultural Cliché (Unexpected Design) So bad it’s good –Like high school

Conceptual Cover Symbol Super obvious –Children’s Book Worn wood grain texture makes it interesting

Conceptual Cover Self-referential Referential –Atlas

Conceptual Cover Take photographs...

Conceptual Cover Take photographs...

Book Cover Types Documentary Evocative Conceptual Typographic

Typographic Cover Text Integrated with image (irony)

Typographic Cover Text as Image (encyclopedic knowledge)

Typographic Cover Text as Image (emotional bits)

Typographic Cover Text as Metaphor (quantum physics is counter-intuitive)

How’s a book cover like a logo?

Good Logos are Distinct (from other logos, simple) Innovative (clever use of line, shape, text) Versatile (can be used in real world) Evocative (of company’s concepts/emotions)

Good Book Covers are Distinct (from other book covers) Innovative (clever use of image, type, form)

Good Book Covers are Distinct (from other book covers) Innovative (clever use of image, type, form) Evocative Conceptual Typographic

Now some Photoshop tips…