04/24/ /19/2013 trimester I 2014 trade program

Agenda 2 Jan/Feb Bundle Program Trimester 1 Sleep Program Merchandising 2014 Refresh ‘Sanity Check’ POG Timing Summary/Next Steps

2014 will be an exciting year new packaging, new flavors and neuro’s largest marketing campaign ever!

anchor programming when the new packaging hits the market it’s all about our anchor focuses rev up with music stress less personal concierge & spa services tri tri million bottle sampling program tri

consumers are passionate about SLEEP I love love love Neuro Sleep!! It’s the only one I have ever tried that helps me fall asleep! Sincerely, nicole alena

sleep solutions are multi-billion dollar category Consumer spend exceeds $2 billion on prescription sleep drugs with a +23% increase vs. last year Non-prescription sleep aids category grew +31% from , and is forecast to grow an additional 21.6% between 2012 and 2016 with growth coming largely from natural and homeopathic products. Total U.S. sales and fan chart forecast of non-prescription market, (current prices, ) Source: Mintel/based on SymphonyIRI Group InfoScan® Reviews; U.S. Census Bureau, Economic Census; IMS Health % confidence level that category will grow to $328 Million by 2016

consumers are seeking natural sleep solutions The natural segment is now the leading market share holder with a +46% sales increase from 2010 to Total non-prescription category was $145 million in Source: Mintel/based on SymphonyIRI Group InfoScan® Reviews; U.S. Census Bureau, Economic Census millions % +/- dollar sales change 2010 vs % -21% +12% +50% -50% neuro SLEEP drives category growth and the natural ingredients are what consumers are seeking in their sleep aids

consumers want SLEEP melatonin is a key plant-based ingredient that promotes healthy sleep, including studies showing more restful sleep (sleep efficiency) and better daytime performance. L-Theanine can help promote relaxation, facilitating (but not causing) conditions needed to fall asleep. magnesium is an important electrolyte mineral associated with various factors of sleep. neuro SLEEP promotes restful sleep and better sleep quality What’s in SLEEP? Melatonin (3 mg) L-Theanine (50 mg) Magnesium (50 mg) Source: neuro SLEEP dossier; May 2011

our largest marketing campaign ever 1 million FREE bottle giveaway to consumers driving $2.5 million in retail sales multi-million dollar media budget driving over 580,000,000 impressions full 360 campaign support to drive the SLEEP function message to consumers and increase trial

SLEEP with neuro we will give 1 million consumers a great night SLEEP 1 million FREE bottles field marketing social media content targeted advertising public relations in-store

consumer campaign execution 1.targeted media & creative copy drives consumers to our microsite 1.consumers learn about SLEEP and claim their FREE bottle 1.offer can be shared with friends and family 1.coupons are redeemed at all retailers that sell SLEEP nationwide

retail execution themed POS tying into national campaign trimester anchor merchandising programs to leverage consumer campaigns in-store shopper campaigns with trial offers for select key accounts buy any neuro, get a free SLEEP trial driving coupons for incremental placements anchor program will be focused on driving awareness and trial with merchandising programs and coupons

point of sale/merchandising assets there are 2 sets of creative, a preferred, and an alternate for conservative accounts primary-great in bed (should always be sold first) secondary-sleep easy (when a customer will not allow primary)

free SLEEP retail program buy any neuro, get a free SLEEP trial driving coupons for incremental placements *retailer must place an incremental display to be eligible for the coupon program. Large Format Small Format *minimum 10 casesminimum 2 cases* *Dual sided header card with 3 bottle DWAP lockup on backside

new 2014 evergreen assets

case wrap clear functional (primary) and flavor (secondary) call-outs for in-store display and back- room differentiation

trimester I sell sheet the tri I sell sheet is on google drive and includes customizable areas for local pricing/promotions front back

standards core standards engineered to drive profitability in warm and cold sets

November/December Profit Overview Large FormatSmall Format Core Plus 1 Side Stacker Affinity Display Sleep Aisle Counter Top Rack Counter Top Cooler Kits 10Cases 120Units 150Units/DN 1.99Retail.49PP 25%Margin $58.80Total Profit 1 Turn 6Cases 72Units 1.50Units/DN 1.99Retail.49PP 25%Margin $35.28Total Profit 1 Turn 2Cases 24Units 1.66Units/DN 2.49Retail.83PP 33%Margin $19.92Total Profit 1 Turn 2.5Cases 30Units 1.66Units/DN 2.49Retail.83PP 33%Margin $24.90Total Profit 1 Turn

key dates 10/28 – 10/30 - all POS orders placed in webstore 11/1-12/15-sell-in of trimester programs/merchandising 12/19 - POS begins shipping to markets 1/6 - POS & merchandising launches in retail 1/6 - BOGO coupon live in retail 2/5 - national advertising campaign launches/consumer coupon on microsite live 1/1 – 4/1 - field marketing activation 4/30 - trimester ends here are the key dates for tri 1 activation

thank you