WELCOME! Learn how to use Company Stores to Enhance your Business
Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations
Dora Fiet, BrightStores, Inc. Marketing & Design Dora Fiet, BrightStores, Inc. Marketing & Design
Let’s talk about... Are online sales right for the Promo industry? Isn’t it complicated? How will it help my business? Where do I even start?
Online shopping trends 83% 81% 85% 53% 87% Percentage of people who have shopped online by region Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010
Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010 Books 44% Online shopping trends
Clothing 36% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010 Online shopping trends
Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010 Online shopping trends
Electronics 27% Online shopping trends Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010
Hotel Reservations 26% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010 Online shopping trends
Stats from 2012 Source: 2013 PPAI Report
Stats from 2012
Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand What is a Company Store?
Top 5 reasons for a Company Store Ordering Efficiency Customer Satisfaction Spending Control Brand Management Program Support Program Support
Ordering Efficiency
16 Offices x2 Buyers each = 32 Buyers 32 x 2 Suppliers each = 64 Quotes 64 x ½ hour per quote $35/hour) = $1,120 in SAVINGS! $28,000/year for 25 quotes
Brand Management
Budgets Manager Order Approval Payment Methods Spending Control
Program Support
Recognition & Award Programs “You did a great job!”
Safety Programs
Gift Certificates and Coupons
Point Stores
I’m already wildly successful My client’s prefer it when I drop off 15 catalogs that they can browse through No one uses the internet to buy things! Top Reasons to NOT Use Company Stores
I have NO idea how to use them and they scare me to death. Not to mention, who has the time to learn? Real Reasons?
We can, and will, make this EASY on you Our Expert Team is now Your Expert Team - to create your perfect Company Store That’s Why We’re Here!
Leverage with your Top Clients
Financial Benefits Ordering Efficiencies Streamlined Order Taking Tool
Potential Potential Sales Potential Growth Potential for greater customer loyalty
“Do you think our client needs a Company Store?”
Let’s take a look at it! Client request? Multiple orders from various points? Repeat orders? Shipping small quantities? Little advance notice?
So, now that you have determined that your client needs a store What’s next? Is it time to dive in?
Selecting the right technology partner A few things to consider:
PRICE is always a concern... make sure your solution fits your budget – and your client’s budget Price
Building a Company Store
Is it difficult? ASSESSMENT Choose the store level that’s right for your client. We will guide you to the best store fit. BUILD It’s Easy! We train you on how to build and setup the store. Design it yourself or use our custom design services. LAUNCH Deliver a great looking robust Online Company Store Program that meets your client’s needs. Start taking orders!
Partner with BrightStores We want to be your Technology Partner & Company Store Expert
Time for questions Tanya: – x304 Or Tanya: – x304 Or Dora: – x302 Or Dora: – x302 Or