May Georgia World Congress Center Atlanta, GA AISTECH 2012 IRON & STEEL CONFERENCE & EXPOSITION

NSK BOOTH MESSAGE Exceptional Service, Exceptional Solutions, Exceptional Reliability NSK is a RELIABLE partner in the Steel Industry Reduction in booth size for 2012 based on previous years, lower traffic, less ROI Static product displays PRESHOW-ADVERTISING 2 AIST print ads AISTech Show Guide Ad 2 digital ads :Company Showcase E-blast All with same show message BOOTH CONTENT Mounted Bearings Ball and Spherical Bearings Taper Bearings Touch Screen Monitor with Mill process/products and AIP (Asset Improvement Program content)

LOCATION NSK Booth #1126 NSK location 10x20 ft. 10x20 ft. Central location for the show

SHOW STATISTICS Total Attendance: 5,228 Student Attendees: 104 Technical Sessions: 78 Technical Presentations: 400+ Exhibiting Companies: 435 Brimacombe Memorial Lecture Attendees: 350 International Alliance Lecture Attendees: 230 President’s Award Breakfast Attendees: 1,100 Town Hall Forum Attendees: 850 audience; 166 live webcast Countries Represented: Over 40

COMPETITORS AND STRENGTH AT SHOW COMPETITORS Interactive, product demos, condition monitoring demo, plant process demos, hands on, services displays Hands on, visual demo for reconditioning, vibration analysis showcased ( SKF and TIMKEN definitely had the most influential show presence KOYOProduct demo EMERSONInteractive training demo NTNLarger booth with just product demo ARBLarger booth with product demo and video MESSINGER DODGE

SKF Interactive Demos Condition Monitoring Mock Processes Various Product Displays

TIMKEN Vibration equipment Static product demo Cage samples Bearing Reconditioning before and after

ADDITIONAL COMPETITION NTNKoyo

ARB American Roller Bearing Emerson- Talking demo ADDITIONAL COMPETITION

NSK STRENGTHS at SHOW SPONSORSHIPS Lanyards for registration- all that register were given NSK lanyard OUTDOOR BILLBOARD Outdoor digital billboard with rotating three panel advertisement for NSK DIGITAL AD 10-second digital ad featured in two different locations at show. ATIS_VIDEO12_2012_04_18_ wmv ( update file) ATIS_VIDEO12_2012_04_18_ wmv TOWN HALL FORUM Complimentary Webcast Two – 20 second commercials featuring NSK Engineers Paul Brda and Tim Schofield.Paul Brda Tim Schofield NSK logo and slide show will be presented during Town Hall Forum during show.

OUTDOOR BILLBOARD Outdoor Billboard ran the duration of the show. Opportunity was given to a few Key exibitors. Play this slide in slide show to see board transition

REVIEW Strengths Sponsorships- Lanyards, web ads, video links Advertising pre and during show Weakness Not enough demos or product displays Touch screen content was not utilized Opportunities Improve demos/product display Display global strengths Showcase partners with NSK ( grease or vibration company) Threats Competitors are having more of an impact. Years prior they were not as active

FUTURE OF AIST More interactive demos/displays Promote service capabilities: Storage tanks Slewing program Reconditioning/Reclaiming Vibration Analysis Potential partnerships with new companies: FuchsGrease ITRVibration Sessions within the booth by engineering, quality group or field service Utilize sister companies exhibits/equipment