TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL BERRETT-KOEHLER PUBLISHERS.

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Presentation transcript:

TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL BERRETT-KOEHLER PUBLISHERS

Author Background Family Communication Journals 650,000 Copies Sold

Berrett-Koehler Publishers Non-fiction, independent book publisher based in San Francisco Creating a world that works for all with three agendas: BK Currents, BK Life, and BK Business – Books that challenge conventional thinking Publish new titles per year in print and digital – and a new self-publishing venture with iUniverse – Open Book Editions Aggressively pursuing new ways to extend digital publishing beyond e-books

E-Books, Apps, and Clouds E-Books and Enhanced E-Books Transforming Role of Publishers Apps Clouds Transforming Role of Authors

Tablets and eReaders

Smartphones & Pocket eReaders

E-Book Market Leaders in 2011

PDF ePub Kindle Scanned 450+ BK E-Books

Transforming Role of Publishers E-book sales now up to 80% of fiction publishers, only 10% for non-fiction Fiction e-books mostly text, no embedded movies ‘Adult Learning Providers’ instead of non-fiction book publishers – How-to content perfect for visual and interactive e-books, and online classrooms BK adding video, self-assessments, games, animations, practice apps, database content, digital whitepapers, online training, and community portals

Enhanced E-Books & Apps

The Power of Purpose Enhanced Second Edition

The Power of Purpose Activity App

BKcommunity.com

Share This! Game

Economic Hit Man Animation

Clouds – Wave of Future E-books and articles are not stored on the local devices, they are accessed as needed Google eBooks streams licensed content to smartphones, tablets, and desktops Database content that readers buy by the paragraph, page, or chapter via search Living online books that authors can update continually; no second and third editions anymore

Transforming Authors Born digital – No barriers to entry – Go for it! Power of FREE Banish the paperback and hardcover ‘container’ Adult learning e-products – You are responsible for: text manuscript embedded media components finding other artists to co-create e-book create online training curriculum Direct relationship with readers social media free viral apps online reader community

Author Website References The 10 Awful Truths About Book Publishing What Good is a Book Publisher? Tools of Change Conference (Feb 11) Top-5 Takeaways Tools of Change Conference (Feb 11) Call Report BK Author Publication Agreement BK Author Bill of Rights FAQ About Publishing with Berrett-Koehler

TRANSFORMING ROLE OF AUTHORS AS BOOK & SOFTWARE PUBLISHING WORLDS COLLIDE DAVID MARSHALL, VICE PRESIDENT, EDITORIAL AND DIGITAL BERRETT-KOEHLER PUBLISHERS

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