Introduction Online Self-Publishing Quiz Online self-publishing: Companies Characteristics, services, publication & packages El Español digital – a description The road to publication Conclusion

Our Wants & Needs Online self-publication

Directions: Answer the following questions according to your experience and intuition.

TRUE or FALSE? 1. The SOCALLT Proceedings have been published by an online self- publishing company.

2. What is the name of a past publisher of the SOCALLT Proceedings? Writer’s Club Press is an imprint of iUniverse, one of the online self- publishing companies.

3. Why do authors self-publish?

4. Which service is normally a paid extra? All of the above are in most packages Bar code ISBN number Distribution of the book to Amazon and Barnes & Noble Copyediting

5. Online self-publishing companies have been called… None of these are seen as being the same thing Subsidy presses or vanity presses Author or corporate-services companies Print on demand companies (PODs) A, B & D have all been used

6. Match the top five self-publishers (online book-publishing review): DOS TRES CINCO Outskirts Press iUniverse Author House Infinity Publishing UNO CUATRO Virtual Book Work Pub.

TRUE or FALSE? 7. Six “free” author copies come with most packages.

8. Total cost for El Español Digital (cover, publication, webpage, format, 3 edit cycles, distribution, 6 copies…) Your guess is as good as mine About 100 Around $4000 Around $2000 Under $800

What are we talking about? Evolving Name, Technology & services provided Comparing companies The “top ten”

1. iUniverse 2. Author House 3. Outskirts Press 4. Infinity Publishing 5. Virtual Book Work Publishing

6. Llumina Press 7. xLibris 8. Bookstand 9. Wheatmark 10. Fultus

Few Rejections Special Deals & Discounts You get what you pay for Publish text, video… It’s fast Authors keep their rights Flexible Royalties

The Big “Stigma” Author arranges for Marketing Low Number of Books Sold No Instant Author Popularity

Cover selection/design Custom interior formatting ISBN number Bar code

“Free” author copies Marketing coach Online distribution Standard Web page

Copyediting, e-Book, 1 st year retail return, inside images/elements Professionally designed images & cover Wireless reading device edition Post-publication revisions Book review, fairs/events, custom press release, personal mkt. assistant, book video, custom Web page, awards…

From Outskirts Press: Diamond Book Publishing Pearl Book Publishing Ruby Book Publishing Sapphire Book Publishing Emerald Printing

ISBN number eBook edition Press Release Online distribution Web page Professional interior layout Some marketing support

Description Purpose Immediate Goal

Description 215 pp. reference book & text 6 sections; 11 chapters 3 appendices (glossary…)

Purpose Spanish for purposes in tech. 2 nd language learners Native Spanish speakers

Immediate Goal Publish the manuscript quickly With ISBN number Copyrighted

Selected Online Publisher Selected the std. Ruby package (see next slide) Selected the book cover 20+ interior images/charts 2 additional editing cycles

Get an Author Representative Package with 6” x 9” paperback Custom Spanish Interior Format Select/customize Book Cover ISBN number

Online distribution (Amazon, Barnes & Noble) Basic Web page Agree on the book price Marketing Coach 6 “free” author copies

What you should know (Carnoy 2009): Get the Final Copy Right Go Non-fiction with a Well- defined Topic Have a Unique Book Title Spend as Little as Possible Negotiate Everything