The evolution of food shopping Conlumino | The evolution of food shopping Joseph Robinson – Conlumino

The evolution of food shopping Conlumino | Agenda The backdrop Shopping trends Market dynamics Implications Agenda

The evolution of food shopping Conlumino | The backdrop

The evolution of food shopping Conlumino | GDP growth patterns, year-on-year change (%) The backdrop Economic growth RecessionRecoveryNormality Double dipRecovery

The evolution of food shopping Conlumino | Total retail consumer expenditure growth The backdrop Retail growth 1.6% 1.1% 0.9% 2.2% 3.1% % 2015

The evolution of food shopping Conlumino | Forecast sector growth rates for 2012 The backdrop Sector level growth Home -0.5% Food3.2% Beauty 3.3% Electricals -5.1% Books -2.3% Fashion 2.9% DIY -3.7% Furniture -7.4% Music & video -6.0% Eating out1.9% Toys-1.3% Gifts1.4%

The evolution of food shopping Conlumino | Growth in food: inflation versus volume Volume growth (%) Inflation growth (%) The backdrop Food: inflation vs. volume

The evolution of food shopping Conlumino | The backdrop Summary Still in a period of change Consumers remain under pressure Retail still in the mire Inflation easing in food

The evolution of food shopping Conlumino | Evolving shopping trends

The evolution of food shopping Conlumino | Single occupancy householdsWorking from home 1971: 18% 1991: 27% 2011: 29% 2011: 1.3m home workers 3.7m occasional home workers Convenient meal solutions ‘top-up’ shopping Locality Online convenience Evolving shopping trends Lifestyle trends

The evolution of food shopping Conlumino | Online Evolving shopping trends Total online spending Online spending and growth rates £bn % Online retail expenditure (£bn) Growth rate (%)

The evolution of food shopping Conlumino | Shopping online Internet spend, penetration by sector for 2010 vs Evolving shopping trends Online spending by sector

The evolution of food shopping Conlumino | Evolving shopping trends M-commerce Reach valueInfluence valueSales value £49bn£1.83bn£1.06bn £207bn£39.66bn£14.19bn The value of mobile to retail

The evolution of food shopping Conlumino | Lifestyle factors influencing behaviour Rising online penetration M-commerce is next battleground Evolving shopping trends Summary

The evolution of food shopping Conlumino | Evolving market dynamics

The evolution of food shopping Conlumino | Evolving market dynamics Prioritisation Household expenditure on food 2007 Pre-recession 2012 After-recession £5,092£5, %49.6% (£11,393)(£11,772)

The evolution of food shopping Conlumino | Evolving market dynamics Promiscuity 2007 Pre-recession 2012 After-recession £2,037£1,428 £5,092£5,840 Total spend and average number of stores used for food shopping

The evolution of food shopping Conlumino | Evolving market dynamics Promiscuity

The evolution of food shopping Conlumino | one 28.2% 51.2% two 55.4% 42.8% three 12.3% 5.8% four 3.7% 0.2% five+ 0.4% 0.0% The number of store types used for food shopping Evolving market dynamics Piecemeal

The evolution of food shopping Conlumino | Retailers Piecemeal: Evolving market dynamics Piecemeal

The evolution of food shopping Conlumino | I am thinking much more about the food I’m buying Buying more expensive foods to substitute eating out Switching to retailer own brands to save money Buying cheaper brands and foodstuffs Cutting back on the amount of food I buy to save money 69.3% 54.3% 44.9% 31.1% 17.1% Evolving market dynamics Polarisation

The evolution of food shopping Conlumino | Retailers Polarisation: trading up Evolving market dynamics Polarisation

The evolution of food shopping Conlumino | Retailers Evolving value expectations Evolving market dynamics Polarisation

The evolution of food shopping Conlumino | Retailers Evolving value expectations Evolving market dynamics Flexibility

The evolution of food shopping Conlumino | Food representing higher share of budget Consumers shopping around more Value expectations are evolving More different types of stores being used Evolving market dynamics Summary Transactions becoming more disparate

The evolution of food shopping Conlumino | Implications

The evolution of food shopping Conlumino | Convenience is key One size does not fit all Implications Implications for packaging

The evolution of food shopping Conlumino | Packaging for an online world Packaging as wider marketing tool Implications Implications for packaging

The evolution of food shopping Conlumino | Implications Implications for packaging Packaging to communicate brand values

The evolution of food shopping Conlumino | Convenience is key One size does not fit all Packaging for an online world Packaging as wider marking tool Implications Summary Packaging to promote brand values

The evolution of food shopping Conlumino |