India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Sudhanshu.

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Presentation transcript:

India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Sudhanshu Yadav Associate Vice President- India West

All Rights Reserved © 2014 :: Octane Marketing Pvt. Ltd. Research Participants: 80 retailers, industry heavyweights to ambitious start-ups. Our research team analysed feedback received from CXOs, Directors, Presidents & Vice-Presidents, Business Heads and Marketing Managers. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Type of Retailers: 70% of our respondents being multi-brand retailers and the remaining 30% representing single brand operations. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Location & Reach: 55% of our respondents were from purely offline operations and 11% from purely online operations. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Key Brands India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart Top Highlights Print Promotion (77%) remains the top choice of retailers as their preferred Offline Marketing Activity Customer Acquisition still remains the Primary Marketing Goal of India Retailers, with a 58% Retailers voting for the same. Social Media is voted as the Primary Online Activity by 79% of India Retail Marketers, a 30% increase over More than 85% of India Retail Marketers vote for as an important channel of their marketing Plan. Marketing continues in the Top 3 Online Marketing Channel for Retail in India. 72% of e-Commerce companies with turnover of Rs. 20cr to 100cr generate 30% or more of their revenue from Online Marketing. Keeping pace with the constant changes and innovation in IT, 82% of Retailers upgrade their technology within 5 years of time span 95% Retailers said that mobile is important or very important to them as they use it as their part of Marketing Strategy. Today, Shopping Cart Abandonment is an important issue for all Online Retailers. Deploying simple Cart Abandonment Program (CAP) increases revenue by improving Cart Abandonment Rates. Yet only, 12% of India Retail Marketers have deployed a Cart Abandonment Program currently.

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Primary Marketing Goals for Retailers: 58% of India Retailers voted Customer Acquisition as primary goal, whereas with the rising competition in retail industry, 20% of retailers voted for Brand Awareness. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Strategic Plans for this Financial Year: 59% of India Retailers wants to expend their business & 49% wants to increase their product line. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Using Online or Offline Marketing: 44% of the India Retailers, use mix of both Online & Offline marketing activities. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart Importance of Marketing: 78% of e-commerce with Offline Stores say Marketing is important channel for engagement.

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart Online Marketing Initiatives: Social Media Promotions/Advertising (79%) ranking at 1 st Position, followed by Marketing (62%) at 2 nd and Mobile /SMS Marketing (59%) at 3 rd position.

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart Offline Marketing Initiative: Print Promotion is the top Offline Initiative of Brick & Mortar Stores with Online presence and e-Commerce with Offline Stores.

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Cart Abandonment Program: 12% of the retailers have implemented the cart abandonment program, while 58% of the retailers don’t have any cart abandonment program and 19% of the retailers said that they plan to use this in the near future India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. India Retail e-Marketing Study 2015 Modern Retail Engagement – Instant. Disruptive. Smart Digital 1:1 has taken a defining leap: , SMS, Push notifications Segment and Target : Welcome Program, Cart Abandonment etc. Instant takeaways and implementation

All Rights Reserved © 2015 :: Octane Marketing Pvt. Ltd. Thank you