Section2 - Group 11 A.Berfin AKBAS N.Gamze SAHIN Basak ERDOGDU Sinem GUNBEYI Emir EREN Selen CELIK

 Organizational Plan  Marketing Plan  Financial Plan  Executive Summary

1- Product Analysis Product Description √Smoking cabins that solve the problems about passive smoking in the restaurants √Consists of glass, air filter and the system work with a button that enables glass to up and down. √Vacuum system in itself which absorb the tobacco smoke √Recycle accessorizes for cigarette stub

Competitive Advantages  Less competitor  First firm in this type of smoking cabins  Product is different from competitors  Mostly focus on restaurants

Strenghts Smoke free environment Innovative design Equipped with advanced technology Weaknesses Limited distribution channel High price New in industry Opportunities Growing customer base Less firm in Turkey Number of restaurants is increasing Threats Government regulations and restrictions Demand may be low SWOT Analysis of the Product

Proprietary Rights o Apply for patent and trademark to protect

Stage of Development As we are start up, Before revenues are generated; we require large investment of time, energy, effort and money. Focus on creating stable customer base. 1.Product Development 2.Patent Filing 3.Funding 4.Growth

2-Industry Analysis Short Term and Long Term Changes Short term changes ~Public Service Announcement ~Different types of cabins for each restaurants Long Term Changes ~Laws and Regulations

Location Production-Ankara Headquarter-Ankara Decreases expense More control over the process Transportation to all over the country is easy xProduction process of the system xProblem with finding separate parts of the product in Ankara

Legal Form of Ownership Effective technical service as this system should be controlled regularly Partnership with technical service company

General Manager Operation Manager R&D Manager Marketing Manager Finance Manager Organizational Chart

General Manager Completing management responsibilities Supporting motivation of employees Analyzing monthly report of every department Operation Manager Managing the quality of products Ensuring problems are handled effectively Managing and determining the operation cost adequate with the company budget R&D Manager Checking production process Controlling quality of the product Marketing Manager Setting strategic plan for the company Identifying new market opportunies Analyzing SWOT of the company and the competitors Promoting the new products and services of the business to the customers Finance Manager Managing and controlling overall budget, expenses and profits of the company Preparing monthly cash flow and income statement Researching and reporting on factors influencing the business performance Managing companiy’s financial accounting

Raw materials: glass, air filter and recycle accesorize for cigarette stub. Work in progress: smoking cabins, ERP system Inventory and Suppliers Because of we are start-up, ‼ We won't have actual sales and stocking figures from previous years to guide us ‼ We will project our first year's sales based on our business plan Inventory Control

Selecting suppliers; Quality Location of the Supplier Shipping Damages Price of their Products Product Availability Warranty on Products Purchased from Suppliers