Social Media & The U.S. Election

Important Connections TOK: –What is a citizen’s responsibility in an election? How should they participate? –How do our own political views shape and/or influence how we view other people’s views? Learner Profile: –Communicators –Knowledgeable Theme: –Science & Technology

Types of Media What are the similarities and differences between traditional media and social media? –In order to do this activity you must define traditional media and social media using your own words (NO DICTIONARIES ALLOWED). –You have 5 minutes

Social Media What is it? Definition: "interactive platforms via which individuals and communities create and share user-generated content” Social Software Human Interaction

Social Media How many of you use some form of social media? What makes these sites fun and interesting? What are your feelings about candidates using social media as a means of advertising and sharing their qualifications and ideas with voters? Why?

2008 Campaign First time candidates used social media during the campaign process Exit polls revealed that Obama had won nearly 70 percent of the vote among Americans under age 25—the highest percentage since U.S. exit polling began in Direct connection to voters

Obama’s Team Chris Hughes - a Facebook cofounder. 24 years old Marc Andreessen, a founder of Netscape (US computer company) and a board member of Facebook

Beginning Times Facebook teamed up with ABC for election coverage and political forums. CNN teamed up with YouTube to hold presidential debates.

According to the Data 46% of Americans used the Web, , or text messaging for news about the presidential campaign, to contribute to the debate, or to mobilize others. 35% of Americans said they'd watched online political videos—three times as many as during the 2004 presidential election.

During Obama’s Term Obama’s use of social media while in office

2012 Election

Edmodo Social Networking Site for educational purposes Class 1 & 2 – Group Code = 766b94

Please advise! Read the article excerpt Small group activity –Who will we advise? Obama or Romney –What advise will we give him about using social media in his campaign? –Minimum of 5 pieces of advice

Your Social Media Campaign Create a campaign using at least 1 form of social media. How do you first reach your target audience? What issue(s) do you campaign on? Who is your target audience? What social media do you use?