AIRLINE MANAGEMENT & ORGANIZATION CLASS: AVIATION MANAGEMENT (PLT 219) SEMESTER: FALL 2014 SCHOOL OF AVIATION LUIS MARTİN-DOMİNGO SELIN BAYGUNESLI SOO2534 Airline Mgt & Organization: Challenges

Challenges Jetblue & Singapur Airlines

MANAGEMENT SYSTEM

MANAGEMENT David Barger Chief Executive Officer and Director David Barger Robin Hayes President Robin Hayes Mark Powers Chief Financial Officer Mark Powers Eash Sundaram Chief Information Officer Eash Sundaram BLUE JET AIRLINES

MANAGEMENT CEO Chairman Stephen Lee

ORGANISATION FSC: More hierarchical organizations LCC: More lean (flat) organizations

MANAGEMENT FUNCTIONS

Airline Legal requirements: FAA FAA-121: Scheduled air carrier (commercial aviation).

FAA Director of Safety Director Operations Chief Pilot Director of Maintenance Chief İnspector

BLUE JET/EMPLOYEE(2013) Our full-time equivalent employees at December 31, 2013 consisted of 2,407 pilots, 2,598 flight attendants, 3,586 airport operations personnel, 581 technicians (whom other airlines may refer to as mechanics), 1,025 reservation agents, and 2,833 management and other personnel. At December 31, 2013, we employed 11,021 full-time and 3,862 part-time employees.

BLUEJET/FLET(2013) TOTAL OF A/C: 125

BLUEJET/TOTAL PAX(2013) TOTAL NUMBER OF PAX 48MILLION

DATA for BLUE JET as LOW-COST CARRIER Data: Num of Staff: 14,883 Pax: 48 million Num of Aircraft: 215 Staff / Pax = 2.94 staff per 10,000 pax Staff / Aircraft = 28 staff per aircraft

SINGAPUR AIRLINES as FULL SERVICE AIRLINE Data: Num of Staff: 21,534 staff Pax: 63,294 million Num of Aircraft: 217 Staff / Pax = 8.24 staff per 10,000 pax Staff / Aircraft = 58,4staff per aircraft

STAFF PER PAX

My Conclusion BlueJET has welcomed 48m passengers based on IATA‘s 2012 traffic statistics, meaning, has grown to carry over 48 that passengers onboard, at an average fare of just €48, which meant that these passengers saved over €7billion, compared to the high fares charged by their competitor‘s including Air France, British Airways, Easyjet and Lufthansa (full service airlines) They say they expect growing to 110millionpassengers and 410 aircraft by 2019 This finding indicates that blueJet is a low cost carrier and their target making more revenue and reaching more people with offering low cost tickets. That means they may not offer good quality service but they are serving an alternative service as cheaper flights for growing their company. Besides, Ryan Air works on improved their industry leading passenger service with better punctuality, fewer lost bags and lesscancellations. Consequently, the employee for per staff is less than high-quality airlines like Singapoure, which means BlueJetcut their staff for per passenger who is serving. So, passengers onboard get low quality of operational service in-flight. We can see clearly in their annual. Average BlueJet’s passengers per staff member in 2013 is 8,753 million and 8,983 in 2012.So they cut their personnel percentage of - 3%.

RESOURCES AİRLİNES ANNUAL REPORTS WEBSITES WİKİPEDİA AIRLINES CREW

SELİN BAYGUNESLİ SOO2534 OZYEGIN UNIVERSITY/PILOT TRAINING