1 Chapter 17 Licensing Copyright © Nelson Australia Pty Ltd 2003.

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Presentation transcript:

1 Chapter 17 Licensing Copyright © Nelson Australia Pty Ltd 2003

2 Outline 1.The nature of licensing arrangements 2.Types of licences 3.Technology transfer agreements 4.Trademark licence agreements 5.Celebrity and character licensing agreements

The nature of licensing arrangements

4 What is a licence? A contractual arrangement whereby the owner of intellectual property (the licensor) grants to another party (the licensee) the right to use the intellectual property (IP): in a particular place for a particular time for a particular price subject to particular conditions.

5 What is a licence? The licence may be: Exclusive – No other person may use the IP in that territory. Sole – The licensor can also use the IP in that territory. Non-exclusive – The IP can be licensed to other persons in that territory.

Types of licences

7 Technology transfer agreements Trademark licence agreements Celebrity licensing agreements Character licensing agreements

Technology transfer agreements

9 The licensor grants a licence to the licensee to establish a manufacturing facility for the purpose of producing a product using the licensor’s technology.

Trademark licence agreements

11 Trademark licence agreements The licensor grants to the licensee a licence to use the licensor’s trademark in connection with the distribution of a product or the performance of a service.

Celebrity and character licensing agreements

13 Celebrity and character licensing agreements A celebrity or the owner of a character grants a licence to use their name and likeness in connection with the distribution of a product or the performance of a service.