A new format of video ads Pre-Roll An offer of online ads.

2 About us “MediaRoll” (the registered trademark of “Betanet” Co., founded in 2007), is an advertising network with more than 25 million impressions in famous websites presented in AM network. We continually find and add new platforms for qualitative distribution of your advertisement. Here some websites we cooperate with are presented:

3 About PreRoll advertisement We offer to place your video ad in the thematic informative-entertaining websites in our own unique video player being distributed on the internet in the format of Pre-Roll advertising. Pre-Roll is a format of video advertising on the internet, which is demonstrated to users in the window of video-player. The similarity of Pre-Roll advertising with TV advertising causes the increase of the interest of advertisers as it is a simple way to transfer the money spent on TV advertising to the internet. Nevertheless it has series of advantages: o guaranteed and continuing contact with the audience, o video is the best means to affect on the audience on account of its unlimited creative opportunities, o wider opportunities to transfer the image of the brand, o high CTR percentage (percentage of clickability of your video).

4 About service For demonstration - Video ad starts on advertising platforms immediately before the main video with the option to skip it after 5 seconds. The time which is left till the end of the advertisement can also be seen. There are no limitations on duration of the advertisement. The video format – 16:9 (HD 720p or FullHD 1080p). CTR (clickability) depends mostly on the content of the ads. Average worldwide coefficients are from 6 to 13%. The average coefficient of MediaRoll is 9.6 %.

5 PreRoll – advantages

6 Banner against PreRoll The most important factor in the work with media ad is confidency, that your ad will be noticed in contrast with banners (which in general fall into “blind areas”). The advertisement is shown immediately where the attention of the user is concentrated on at that moment and due to the enlargement of brand’s memorability, the effectiveness of the ad is higher.

7 The opinions of experts According to the results of last researches of Online Publishers Association (OPA) “Frames of Reference: Online Video Advertising, Content and Consumer Behavior”, the best way of placing online ad is PreRoll format. For researches OPA has studied the opinions of 1422 online advertisers about the influence of video ads. The attention of analysts was mainly focused on the duration of advertisement (15 or 30 seconds), on the location, on the kind of the ad, and also on the presence of additional banners. According to the mentioned parameters 96 combinations were formed, which were able to answer the main question: which kind of advertisement is the most efficient?

8 The opinions of experts The results have shown that 30-second ads are more comfortable for online videos than 15-second ones. In the result the actuality was risen in 23%, and the relevance in 30%. Besides it was found out that if the attitude of the users on that brand was positive before watching the video, after watching the actuality rises in 61%. Even in the cases when the attitude on that brand is neutral or negative the actuality of the brand rises in 21%. The researches have also shown that 14% of the users follow the news by watching videos every day (45% do this weekly), 11% follow the weather forecast (31 % do this weekly), and 9% look for funny videos (39% do this weekly). Moreover 80 % of asked have claimed that they have watched the video ad, 52% have done some activities connected with the ad, besides 31% have visited the web page of the advertiser, 15% have visited the shop of the advertiser, and 12% have bought the product.

9 Pricing ImpressionsPrice AMD Seasonal coefficients January0.8July0.9 February1.0August0.8 March1.1September1.2 April1.1October1.2 May1.1November1.2 June1.0December1.2

10 Pricing Additional options The quantity of ads in the campaign (the proportion is chosen by advertisers)max 4 Targeting by time/geography/usersFree in the first package Change of parameters in the unfinished advertising campaign AMD The opportunity of online monitoringFree The adaptation of adFree Targeting coefficients USERTIMEGEOALL USER TIME GEO

11 Obtainable records Due to online system you’ll have an opportunity to check yourself digital coefficients of your advertising campaign or demonstrations of separate ads included in it. There will be detailed information about demonstrations (datas, websites and so on), also about visitors.

12 Thank you! Sales team: Support team: Tel.: ; We are always open for discussions and our experts will meet the representatives of your company with pleasure at any hour comfortable for you to discuss possible cooperation ways and answer possible questions. The offer is valid from 15 September 2014.