Creating New Strategies Combining the Power of the Internet and Digital Printing by, Michael Moyer.

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Presentation transcript:

Creating New Strategies Combining the Power of the Internet and Digital Printing by, Michael Moyer

Agenda Efficient vs. Inefficient Direct Marketing Industries Vicarious Marketing Program Benefits

Enable highly efficient direct marketing In inefficient direct marketing industries Vicarious Solution: Reseller sends manufacturer- sponsored marketing and educational materials to targeted consumers Distributor Reseller Problem/Solution Manufacturer Consumer

OFFER! ManufacturerClient Example Market: Veterinarians Manufacturer defines a specific target client Creates a message especially for them Message delivered by client’s veterinarian Response driven back to the veterinarian Results are tracked & reported Veterinarian OFFER! From: Dr. Smith Pet, Inc. Offer Sale: Dr. Smith

Software Tour – Veterinarian

Software Tour – MARKETLink

Software Tour – Sponsor

Solution Overview - Benefits Manufacturer –Accurate targeting –Veterinarian endorsement –Measurement Distributor –Strategic differentiation –Value-added service –Additional revenue Veterinarian –Professional marketing –Control –Client privacy –Upsell / retention Client –Educational materials –Special offers –Potential savings

Comparable Industries Dental Ophthalmology Dermatology Chiropractic Auto Shops Real Estate Hair Salons Interior Design Mortgage Insurance Other medical Many others…

Thank You Vicarious Communication, Inc. Michael Moyer (312)

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