Search Engine Optimization Impact on Distributor Success Megan Pence Marketing Communications Specialist August 1, 2011

Slide 2 What is SEO and why should we care? >SEO = Search Engine Optimization >The process of improving the visibility of a website or a web page in search engines via the "natural" (organic) or un-paid (algorithmic) search results >SEO is improved by: >Frequent updates to site content >Videos >Linking and backlinking >Targeted keywords >Online Advertising (Pay per Click) >Social Media

Slide 3 Content > WORDS mean more to web crawlers than almost anything else >Be specific in Titles and Headlines >Check your meta tags >Refresh, refresh, refresh!

Slide 4 Content –

Slide 5 Videos >One of the easiest ways to boost SEO, without you creating content

Slide 6 Videos >Add color and interactivity to a web page

Slide 7 Images >FlickR

Slide 8 Linking & Backlinking >Backlinking: > >Specific product pages >Public facing literature >Active YouTube Videos

Slide 9 Targeted Keywords >How do you search on Google for a product or service? >By the exact name OR by describing it? Long Tail Keywords: Fuel Dispenser Reliable Point of Sale social media functionality Forecourt Merchandising Short Tail Keywords: Fuel Dispenser Point of Sale TV at the Pump Gilbarco tracks more than 240 keywords each month to tailor our content / keywords for optimal ranking

Slide 10 Online Advertising (PPC) >Be specific >Don’t blanket advertise, pick a specific product or service >Be prepared to change frequently if the results don’t come

Slide 11 Social Media >It’s not enough to just have these icons on your website – you have to PARTICIPATE & INTERACT on a weekly, if not daily basis

Slide 12 Social Media >Learn what your customers are doing / selling / promoting >Understanding what people are saying & feeling about you Digital media can seem overwhelming – we recommend you: >Select three business pages - watch them for a week to see the level of engagement, what types of posts they are making and frequency. >Start slow by interacting as an individual >Ask questions and learn from others

Slide 13 Distributor SEO Example

Slide 14 Distributor SEO Example cont. Image contains description and keywords. Web crawlers will be able to see and rank their page based on both these elements.

Slide 15 Analytics >Tracking and monitoring is a part of maintaining your web presence >Educates you on: >Customer trends/interests >Traffic patterns (where your customers are coming from) >Quantifiable data to build on your strengths & weaknesses

Slide 16 Analytics >Google is the easiest, meatiest way to track

Slide 17 Analytics >Are everywhere!

Slide 18 > TRENDS: >Higher number of pages/visit >Higher number of time spent on site >Lower bounce rate Distributor Site Referrals The most POWERFUL place for SEO improvement

Slide 19 What we are doing to help you

Slide 20 Good Resources >Me! >‘Get to #1 on Google’ – by: Ben Norman >‘Occam’s Razor by Avinash Kaushik’ – Blog Posts >