Marketing Strategies for Your Practice Glenn Lombardi, Officite

“I googled dentist”

Internal vs. External Marketing Internal- telling current patients about your services, asking existing patients for referrals Staff training, practice management External- directed to prospects, reaches greater audience, greatest ROI includes direct mail, Internet, social

Where are Your New Patients Coming From? The Internet Website Google Directories & review sites Mobile Social Media Patient Education

Website: Foundation of Entire Marketing Strategy 1st impression Professional design Easy navigation Educational content 24/7 storefront to practice

Search Marketing Have a search marketing plan Search Engine Optimization High organic search ranking Pay Per Click Advertising 1st page ads in sponsored listings Google Place Page, Yahoo Local, Bing Local Verified local directories

Reputation Management Submission to top local directories Consumer Portals: Yelp, Angie’s List, Citysearch Monitor Your Online Reputation Alerts Plan to get patient reviews Take home instruction cards In-office mobile reviews solution Appeal to loyal patients Make it Easy

Social Media Facebook, Twitter, Google+ Blogging Integrated with Website It’s a referral network!

Managing Social Media Appoint member of your staff Have a Plan Encourage Dialogue Contests Health Tips Polls/Surveys Blog = Nucleus of social media content

Patient Education Increase treatment awareness Be perceived as expert in your area Educate patient after office hours Patient Education Library Videos Blog ADA content now available

“Bad” Marketing Doing nothing at all Doing it on your own Inconsistency Over the top

Tracking Is your website driving new patients? Measure… New patient appointments Phone calls Website traffic

Integrated Web Strategy = Maximum ROI Website Google Directories & review sites Mobile Social Media Patient Education

Thank You Glenn Lombardi