Satyamev Jayate

Project Description  The website needed to be an independent entity with a life beyond the show  The aim was to take viewer participation and engagement possibilities to the next level, and to make the website UI welcoming, user friendly for content consumption and discussion and trigger increased engagement  The designs had to be responsive for a seamless experience across devices  The role of the website was to Build, Engage and Retain user base Context: Star TV wanted to create a website as an extension of the network’s social awareness show, Satyamev Jayate that initiates people’s participation and educates them about the social issues that prevail in India. Satyamev Jayate (Truth Alone Prevails) is an Indian television talk show that aired on various channels highlighting sensitive social issues prevalent in India.

The Idea The idea was to create a portal so vibrant with ready 'solutions' that people would see it as the go-to platform to discuss social issues, seek help and subsequently take tangible steps to solve them. Enable participation The feature “Vote for change” allows people to sign petitions and be a part of the change. Tell their story The feature ‘Your stories’ allows users to publish their stories under the show’s relevant thematic episodes.

Information Architecture

Lean UX Process

UX Strategy Adopt an episode-centric approach Make discussions across sections more relevant by grouping together comments specific to episodes Include notification features like recent updates, subscriptions, donate, upload your story, etc Content sharing via social media was also enabled Make web design responsive for a seamless experience across devices

Key Features Innovative User Experience The website includes a “Vote for Change” feature where people can sign petitions and be a part of the change People can publish their stories which would be showcased under the section “Your stories” for each episode From changing laws to changing mind-sets of the common man, the ‘Impact’ section of the website is a repository of all the change that Satyamev Jayate brought about. With an objective to make the “Episode the Star”, an episode centric approach has been taken Discussions across sections are made more relevant by consolidating comments specific to episodes Notifications features like “Recent Updates”, Subscriptions, Donate and Upload your story help increase user engagement Every piece of content is shareable via social media

Designs

Why we deserve the UXie? Phase 1, from January 26, 2014 – March 2, MN Visitors 85.1%14.9% In just 1 month New visitors Repeat Visitors Source: Google Analytics Phase 2, from March 2, 2014 – May 8, MN Visitors 66.8%33.2% In just 2 months New visitors Repeat Visitors The analytics clearly establish that the compelling calls-to-action, hard-hitting infographics and the ease of donating to the causes the show supports, the site helps complete the overall initiatives of this revolutionary social campaign.