POTLATCH CORPORATION MAY 16, 2007 A Verified Forest Practices Leader.

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Presentation transcript:

POTLATCH CORPORATION MAY 16, 2007 A Verified Forest Practices Leader

POTLATCH CORPORATION MAY 16, 2007 Potlatch Landholdings and Facilities 1.5 million acres 13 manufacturing facilities

POTLATCH CORPORATION MAY 16, 2007 A: Forest Stewardship Council (FSC) Certification Means “Green Packaging” Potlatch is a 104-year-old company that restructured as a real estate investment trust, or REIT, in January of Potlatch certified its forest landholdings in 2004–2005 through the Forest Stewardship Council (FSC). Our strategy: Long-term ownership Stewardship Third-party certification We are positioned to grow. Efficient Business Model Intersecting with Superior Forest Certification Standard

POTLATCH CORPORATION MAY 16, 2007 Potlatch is the first name in sustainable forestry and premium quality forest products. POTLATCH CORPORATION _ PRESENTATION TITLEMONTH 00, 0000 _ LOCATION As we increase our ownership base, we will increase the amount of forest certified under FSC. 76,000 acres purchased in Wisconsin in January FSC audits are scheduled for later this year. Forestland Acquisition

POTLATCH CORPORATION MAY 16, 2007 Finished Product Sales—Lumber and Plywood FSC Labeled YearSales $ 2004$ 409, $ 825, $2,787, (1st quarter)$2,059,441 Price premiums on each transaction. New customers. Now selling to total of 36 customers, concentrated in California and resort markets.

POTLATCH CORPORATION MAY 16, 2007 Finished Product Sales—Paperboard Bleached paperboard is used in cosmetic and pharmaceutical packaging, software and DVDs, liquid packaging and commercial printing. First FSC product labeling, 4th quarter Very high end commercial printing product. Marketing strategy built around FSC label. Strong market receptivity 1st quarter 2007—2% of total sales.

POTLATCH CORPORATION MAY 16, 2007 More to Come We will bring our high-end packaging product with FSC label to market this summer.

POTLATCH CORPORATION MAY 16, 2007 Brand Consistent FSC certification supports our brand and associated messaging. We are a verified forest practices leader. “Potlatch is a leader in their industry…. they understand the value of long-term stewardship….they meet the stringent requirements of FSC certification.” —Liza Murphy, The Rainforest Alliance