Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 13.1 Chapter 13 Packaging and product development

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 13.2

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 13.3 Table 13.1 Maintaining brand leadership through packaging developments, while the product remains unchanged Source: Nielsen.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 13.4 Figure 13.1 The basic principles of packaging Source: Adapted from B. Stewart (1996) Packaging as an Effective Marketing Tool, Kogan Page, London.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 13.5 Table 13.2 FMCG packaging purpose and development considerations

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 13.6 Table 13.3 A wide variety of packaging systems are used for soft drinks

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 13.7 Table 13.4 Packaging systems

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 13.8 Table 13.5 Ten of the most irritating packages Source: P. Trott (2006) Packaging and new product opportunities, University of Portsmouth Business School, Student Survey.

Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 13.9 Figure 13.2 Drawings for new packaging of oil container