Oasis Spa Dragons Den Pitch

Outline Financials Marketing Target Market Products & Services Oasis Spa Products & Services Target Market Marketing Financials

Oasis Spa Welcome to Oasis Spa Large selection of spa services and packages Fully licensed staff Health benefits -Welcome to Oasis Spa, a brand new and exciting place of relaxation for Saskatoon consumers -Place to unwind after hectic daily activities -Prestige/quality image -Located in Willow Grove

Products & Services Oasis Lane Nail Perfection Way Pedicure Bay Rainforest Hot-Springs -What do customers of Oasis Spa want? -We’ve created four channels to cater to customers needs Oasis Lane – Massages, facials, body wraps, waxing Nail Perfection Way – Nails Pedicure Bay – Pedicures Rainforest Hot-Springs – heated hydrotherapy pool with sea salt (main feature)

Main Feature: Rainforest Hot-Springs Rainforest Hot-Springs: relax in our rainforest inspired warm sea salt pool while improving your health -32 x 19’ heated sea salt hydrotherapy pool -Surrounded by rainforest trees and plants -Provides health benefits -$45.00/hour, holds a maximum of 10 people

Target Market 25 – 45 year old women On – the – go young adults & moms Average to high income -Value high quality services -Consumer Profile: Meet Lisa; Lisa is a 34-year-old woman who is an established writer for Saskatoon’s Verb Magazine. Lisa likes to listen to various types of music, paint, and loves spending time with her family and friends. She is always on-to-go, so she loves pampering herself, whether it be through her weekly yoga class, or a trip to the Spa. Lisa likes trendy clothing that is comfortable and values standing out in a positive and unique way. She is very laid-back, spontaneous, and always takes pride in meeting deadlines at work. Lisa has a great circle of friends who she can always count on and has an optimistic view on life.

Marketing Billboard advertisements Paper advertisements Social media Positive word of mouth -Marketing efforts are extremely important to the success of Oasis Spa -Billboard advertisements in high traffic areas -Paper advertisements – brochures, phone book, business cards (for ex: Mothers Day Promotion and Rainforest Hot-Springs promotion) -Social media – Facebook, Twitter, Website -Positive word of mouth

-Mothers Day Promotion (left) and Rainforest Hot-Springs Promotion (right)

Break-even -B/E based on aggressive, base and conservative scenarios

Investment, ROI & Revenue Net Income (Loss) 2012 2013 2014 2015 2016 ($10,921) 24,816 40,239 106,655 116,875 -Each owner must provide $108,750.00 -$72,500.00 from the bank -We hope to achieve a return on our investment of 25%

Brittany Samaska and Danielle Lindenbach Questions? Brittany Samaska and Danielle Lindenbach Thank you!