1Product Launch StrategiesFebruary 2002 Product Launch Pulling It All Together Tom Kuhr, VP Marketing & Product Management Day Software February, 2002

2February 2002Product Launch Strategies Day - Overview  Founded in Basel, Switzerland 1993  Products developed from profitable customer relationships  Day Software Holding A.G - publicly traded in Switzerland (SWX: DAYN)  Dual headquarters – Basel, Switzerland / Newport Beach, USA  Focused on enterprise class software for large global organizations  110+ major global customers averaging billions of dollars in sales (Sony, 6 Continents, TNT, SwissLife)  30 system integration/channel partners, including “Big 5”  Strong balance sheet including $30 million cash  Debt free and growing rapidly

3February 2002Product Launch Strategies Changes at Day Technology Driven >> Sales / Marketing Driven Services Provider >> Software Provider Multi-National >> Functional Organization Swiss / European oriented >> US Driven

4February 2002Product Launch Strategies Product Life Cycle: Concept FOCUS Understanding where you will be before you’ve even started.

5February 2002Product Launch Strategies Everyone has a “Herbie”  Find out where your problem is  Put it out in front, not in the back  Have the entire company understand and support the process  Manage your Herbie

6February 2002Product Launch Strategies Product Launch Strategy: Get it out the door! Technical Specs Support Functional Specs Development QA / Beta Market Req’s Product Launch Launch Documentation Training Product Definition & Creation

7February 2002Product Launch Strategies Product Launch Reality: Everything has to work together Product Definition & Creation Support ProductLaunch Training Product Marketing Information Business Analysts “Long Lead” Press Short Lead Press Marketing Upgrades Sales

8February 2002Product Launch Strategies Product Management is the Key For continuous transfer of information throughout the launch process  Communication! Inside, Outside, All Over  New Features / Enhancements  Limitations, Opportunities  Feature Prioritization, Triage  Expeditor, Road Block Removal  Expectation Management  Maintains “road map”  Feature information AND Benefits

9February 2002Product Launch Strategies For Further Information © Copyright Day Management AG, Switzerland All rights reserved. Day, Day Software, the Day logo, Communiqué, Communiqué Unify, Communiqué Enterprise and ContentBus are registered trademarks or service marks, or are trademarks or service marks of Day Management AG or Day Software, Inc. in various countries around the world. All other product names, company logos or marks mentioned or used herein may be the trademarks or service marks of their respective owners. In Germany T F In Switzerland T F In the United Kingdom T +44 (0) F +44 (0) In the Americas T F In France and Italy T F In Asia / Pacific Rim T F Contact Day Tom Kuhr