IS1500: Introduction to Web Development Search Engine Optimization Martin Schedlbauer, Ph.D. With content from David Hurd.

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Presentation transcript:

IS1500: Introduction to Web Development Search Engine Optimization Martin Schedlbauer, Ph.D. With content from David Hurd.

Contents Search Engine Optimization – Devin Hurd In-page OptimizationsOut-of-page Optimizations Robots.txt Sitemap File Names Folder Structure URL Rewriting … … Title Keywords Meta Description Headings Links Image Alts

Search Engine Optimization – Devin Hurd <meta name=“keywords” content=“…”> <meta name=“description” content=“…”> Description of page including important keywords List of keywords relevant to your page A short paragraph describing the page

Search Engine Optimization – Devin Hurd <meta name=“keywords” content=“…”> <meta name=“description” content=“…”> Northeastern University Daily News - Home Page <meta name=“keywords” content=“Northeastern University, Northeastern, Huskies, News, Updates, Home”> <meta name=“description” content=“Home page for Northeastern University’s Daily News Updates. We provide around the clock updates on NEU related topics.”>

Search Engine Optimization – Devin Hurd Headings,, … <a href=“…” rel=“nofollow”> … Section titles within the webpage Highlights important words/topics A link to another page on your site, or to an outside site Text explaining the image

Search Engine Optimization – Devin Hurd Headings,, … <a href=“…” rel=“nofollow”> … Northeastern University News … Strange man found in Columbus lot, reported to NUPD Check out NU Dining’s latest achievements !

Out-of-page pt.1 Search Engine Optimization – Devin Hurd Robots.txt - Tells search engine robots how to crawl & index pages User-Agent: * Disallow: Disallow: /css User-Agent: Googlebot Disallow: /images Sitemap: Sitemap.xml - A list of a website’s pages accessible to robots and users <urlset xmlns=" xmlns:xsi=" xsi:schemaLocation=" T23:33:39+00:00 hourly

Out-of-page pt.2 Search Engine Optimization – Devin Hurd File Names and Folder Structure root images css/js about news about_us.html our_mission.html tuition_increase.html baseball_wins.html root imaguz stuff a n index1203.html i123i52.html news5481.html n.html

Out-of-page pt.3 Search Engine Optimization – Devin Hurd URL Rewriting Article: “Northeastern Wins Beanpot!”

Summary, Review, & Questions… IS1500Dynamic Websites10