We will be starting at 1:03pm EST. Please select your choice of audio: telephone or computer on your GotoWebinar console. Use the Chat Pane in the GoToTraining Console to Ask Questions! Find recordings & resources here: traffic-august-12/

Course Details 101 Goals & Research 102 Plan & Create 103 Create & Optimize 104 Promote 105 Analyze 106 Recap

Alan

AGENDA Analyze keyword data Measuring performance Measuring blog performance Class Homework & Questions 4 Measuring traffic sources

Use the data to help with next month’s marketing plan

1 MEASURING BLOG PERFORMANCE

What to analyze… Number of article views Blog subscription growth Most viewed articles Inbound links 4

Analyze > Blog Analytics

Questions to answer Look for trends in blog content. Do I see a trend in more popular topics? Blog subscribers going up? Are last month’s articles driving enough traffic to help me meet my goal?

Next month’s plan Popularity – Consider writing content with a similar theme or topic of popular articles next month. Subscribers– Going up? If no, consider extra promotion of calls to action to subscribe to the blog next month. Article Performance – Did these articles contribute enough to your goal? If no, consider extra promotion in social media, , and thank you pages next month.

2 ANALYZE KEYWORD DATA

What to analyze… Changes in rank over time Visits for your keywords Total visits for the campaign 1 2 3

Keyword rank

Keyword rank over time

Ranking takes time & lots of content

Visits for keywords last 30 days

Total visits for the campaign last 30

Questions to answer Have your keywords generated visits? Is your campaign generating visits? Keyword ranking increasing?

Next month’s plan Visits – “Re-Promote” the blog article(s) next month. Campaign performance – Continue to track over time. Should be improving Ranking – Consider less difficult long-tail keywords for next month. Write another blog article next month.

Great results take time

3 MEASURING PERFORMANCE

What to analyze… Click-through rate Unsubscribes 1 2

Click-through rate (CTR)

Unsubscribes

Questions to answer 1 2 Are my unsubscribes high? Is my click through rate low?

Next month’s plan Unsubscribes high? Better segmentation, content targeting, relevancy No visits? More links in , link in first sentence of s Low click-through rate? List – segment more. - Add more links, bold links, better subject lines

4 MEASURING TRAFFIC SOURCES

SOURCES OVERALL TREND 1

Overall Traffic Trend

ORGANIC TRAFFIC 2

Organic Traffic

Keywords

Next Month’s Plan 1 2 Getting found for target keywords? If no, analyze how the articles were wrote and optimized Organic traffic increasing month over month? If no, promote blog articles, write more articles, optimize more website pages

SOCIAL MEDIA 3

Social Media Traffic

Social Media Sources

Next Month’s Plan 1 2 What sources are giving you the best results? Consider extra focus on these channels. Increasing traffic from social media sources? If no, consider increasing the promotion frequency. You may also need more fans/ followers.

4

Traffic

Make Smarter Decisions

Class Homework Analyze keyword data Measure statistics Measure traffic sources & trends Add activities to your Marketing Plan Measure blog performance

Add to your marketing plan

Apply what you learned next month!

1 1 Recap Session 206 Wed 8/22 Review your marketing plan 1PM EST

QUESTIONS?

Where to find resources & recordings? Watch class recordings Download slides & resources

THANK YOU.