PERFORMANCE MINI TEAM STÄRKEN FEBRUARY 18, 2009

THE MINI DRIVER DRIVING ENTHUSIASTS  SPORTY, FUN CONNECTED COMMUNITY  WELL OVER 50 OWNER CLUBS IN THE U.S. ALONE

PRODUCT OVERVIEW A SMARTPHONE APPLICATION FOR PERFORMANCE FOCUSED DRIVERS FUN, USEFUL INFORMATION ON DRIVER AND CAR PERFORMANCE

PRODUCT FEATURES DATA COLLECTED  GPS PATH  SPEED  TIME  TORQUE  ENGINE RPM  SHIFTING  FUEL CONSUMPTION

LET’S RACE! SANCTIONED RACE ORGANIZED BY MINI CLUBS  DATA NETWORKED TO CREATE RACE RESULTS  HOW DO YOU MEASURE UP TO THE COMPETITION?  SAFETY  IMPROVES DRIVING TECHNIQUES  INSTANT FEEDBACK, TIPS  SINGLE DRIVER AT A TIME

PRODUCT FEATURES –PRESENTS DATA IN A USEFUL, EFFICIENT, AND EXCITING FORMAT  RACE REPORT  DRIVER PERFORMANCE  CAR PERFORMANCE

LET’S CRUISE! EVERY DAY DRIVING  FUEL EFFICIENCY  TRIP PROGRESS  DRIVING SAFETY  CAR DIAGNOSTICS

BUSINESS MODEL INCREASED MINI BRAND AWARENESS  33% SALES INCREASE FIRST HALF 2008 SPONSORS 3RD PARTY VENDORS EVENTUALLY SUBSCRIPTION BASED

“BECAUSE JUST AS IT WAS A HALF-CENTURY AGO WITH JOHN COOPER, RACING IS IN OUR BLOOD” - MINIUSA.COM