The Lean LaunchPad Lecture 0: Introduction to the Class Steve Blank Jon Feiber Jon Burke

This Session The teaching team Course objective(s) Teaching team philosophy Our expectations of you

Teaching Team

Steve Blank, Jon Feiber, John Burke 8 startups in Silicon Valley Semiconductors Supercomputers Consumer electronics Video games Enterprise software Military Yale BS EE McKinsey and Co. Charles River Ventures Stanford Ph.D MS&E TA: E145, Mayfield Fellows, MS&E 273 BS CS/Astro Physics U of Colorado VP Networking SUN MDV since 1991

Steve Blank, Jon Feiber, John Burke 8 startups - 32 years in Silicon Valley Semiconductors Supercomputers Consumer electronics Video games Enterprise software Military intelligence Teach: Stanford, Berkeley, Columbia Details at Yale BS EE McKinsey and Co. Charles River Ventures Stanford Ph.D MS&E BS CS/Astro Physics U of Colorado 50 th employee, VP Sun MDV since 1991

Steve Blank, Jon Feiber, John Burke 8 startups - 32 years in Silicon Valley Semiconductors Supercomputers Consumer electronics Video games Enterprise software Military intelligence Teach: Stanford, Berkeley, Columbia Details at BS Mech Engineering U.C. Berkeley, BA Economics U.C. Santa Cruz, MBA Harvard Business School Founder BMI Software VC at ABS Ventures Co-founder True BS CS/Astro Physics U of Colorado 50 th employee, VP Su MDV since 1991

Alexander Osterwalder, Tina Seelig Ph.D. in Management Information Systems (MIS) University of Lausanne Founder, Business Model Foundry Author Business Model Generation Co-founder, The Constellation for AIDS competence (NGO) Ph.D. Neuroscience Stanford Med School Mgmt consultant Booz, Allen, Hamilton Multimedia producer at Compaq Computer Founder multimedia company BookBrowser. Exec Director Stanford Technology Ventures Program (STVP),

Alexander Osterwalder, Tina Seelig 8 startups - 32 years in Silicon Valley Semiconductors Supercomputers Consumer electronics Video games Enterprise software Military intelligence Teach: Stanford, Berkeley, Columbia Details at Ph.D. Neuroscience Stanford Med School Mgmt consultant Booz, Allen, Hamilton Multimedia producer at Compaq Computer Founder multimedia company BookBrowser. Exec Director Stanford Technology Ventures Program (STVP),

Stephanie Glass Course Assistant (CA’s) MS MS&E 2010 CA’s role: Class/lecture questions, Grading and attendance Thomas Haymore B.A. in Political Science Stanford Law (‘06) J.D. Stanford Law (‘12)

Stephanie Glass Course Assistant (CA’s) MS MS&E 2012 CA’s role: Class/lecture questions, Grading and attendance Thomas Haymore B.A. in Political Science Stanford Law (‘06) J.D. Stanford Law (‘12)

Course Objective: Idea to a Business What does it take to go from idea to a business? –Business Model + Customer Development –Hypotheses testing of the business model(s) –Get “out of the building”

Course Objective: Simulate A Startup? Create the pressures, uncertainty, and challenges of a real startup –Our expectations are unreasonable, they require extraordinary effort –We expect failures, iterations and Pivots –Class is a “lab” - books/lectures are tools, not answers –Fail fast, learn quick, push you outside your comfort zone

Teaching team philosophy This class is taught using the “Startup Culture” –We’re tough, direct, fair - you need to be the same –Startup culture has no hierarchy - in this class you are an entrepreneur - not a PI, lab mgr or center director –We’re your biggest supporters – we want you to succeed Question us, challenge us, push us as hard as we push you We don’t pretend to be domain experts, we know you are smarter than we are

Getting Out of The Building This class is not about our lectures The class is not about your attendance The class is about the work you do outside the building It’s the difference between a vision and a hallucination

Our Expectations of You This is a full-contact, immersive class –All of you will be full participants – here and remotely –You will spend lots of time outside of your university –You all will do all the work assigned (and it is a lot more than you probably realize) –No “dine and dash” If you think you are not learning, or you all cannot commit the time, see your NSF program manager

Team Deliverables Each Week –Lessons Learned presentation 5 minutes –Updated Lean LaunchLab blog –Hours of “outside the building” learning December Presentation –20 minute Lessons Learned Summary

Syllabus Each week We teach you about the business model You get out of the building and test hypotheses Your team presents what you all learned Repeat for 8 weeks

Syllabus for Today 9:30–10:30am Panel: Scientist and Engineers as Founders and Entrepreneurs 10:30–1:00pm Class 1: Business Model/Customer Development 3:00–4:00pm Workshop : Lean LaunchLab sftwr 4:00–5:00pm Workshop: Mentor Tutorial 5:30–6:30pmWorkshop: Unleashing Creativity Homework: Business Model Hypotheses – present tomorrow!

Syllabus for Tomorrow 9:00–1:00pm Class 2: Value Proposition 1:00- 7:00pmGet Out of the Building 7:00–8:00pm Workshop: How to Get out of the Building while Protecting My IP Homework: Value Proposition Hypotheses – present findings tomorrow!

Syllabus for Wednesday 9:00–1:00pm Class 3: Customers/Users/Payers 1:00- 1:30pmWorkshop: Emerging Success Stories 7:00–8:00pm Workshop: Customers, Customers Homework: Customer Hypotheses – present findings Oct 18 th !

Syllabus for Oct 18 th - Nov 15 th 9:00–1:00pm PST Classes 4 – 8 Homework: You present findings every week to all teams

Syllabus for Dec 13 th – 14 th Dec 13 th 9:00–5:00pm PST –Rehearsal Day at Stanford Dec 14 th 9:00–5:00pm PST –Demo Day at Stanford All team members required both days

The Lean LaunchPad Panel: Scientist and Engineers as Founders and Entrepreneurs Panelists: Kevin Dewalt Founder ClaimAway, Jason Lohn co-Founder, CEO of X5 Systems, Dave Merrill Founder, CTO of Sifteo, Kumar Goswami Founder, CEO of Kaviza