Social Media: Update on Plans & Progress Since Crystal City USPS Annual Meeting Educational Department Briefing 22 September 2015 D/1/Lt Jan Wright, AP-IN 1

In Crystal City… We announced plans for –A new USPS social media campaign Starting with Facebook Focusing on educational content –Led by USPS Educational Department In consultation with Ed Dept leadership In partnership with HQ staff In support of Squadrons Presentation available at home page 2

Campaign Goals… Help more people to –Know who we are –Sample our educational content Decide our quality is good Want to take our courses –Find our courses and sign up –Become advocates who tell others Demonstrate good social media practice to the rest of USPS 3

You Asked Us To… Consult Explain Come to Jacksonville to –Share more about our plans –Show examples –Help Ed Dept leadership become even more knowledgeable champions for the campaign 4

Ed Dept Consultations With Ed Dept leaders as a group –Aware of value of social media –Broad agreement to proceed Desire to know more –Specific plans 104 original “educational nuggets” Associated content—images, videos, articles Intended to generate viewer engagement and conversation with us 5 See Currents newsletter for more on educational nuggets

Ed Dept Consultations Individual R/Cs and Stf/Cs –Priority topics –Availability/electronic access to content materials Text, photos, graphics –Subject matter experts –Collaboration Content development When viewers engage with us 6 Consultation s are ongoing!

Consultations with HQ Staff HQ social media strategy and current practice Ed Dept goals, plans, and needs Agreed: Ed Dept project manager will be a USPS Facebook administrator –Within agreed parameters (education only) –With access to USPS original material 7

Consultations with HQ Staff We discussed –Importance of original content, adding value when we share others’ content, visuals, and branding –Possible quick wins for HQ social media activity –Need to expand resources on USPS website to support Squadron/District efforts 8

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Next Steps… Topic list –You can help! –Priorities, topics to avoid… Topic of the Week calendar –For planned roll-out –Communicate internally so Districts, Squadrons are aware 18

Next Steps… Nugget creation & approval –With branded graphics & links –Reviewed by SMEs prior to posting by administrator Once we have an inventory of nuggets to support regular posting –Begin! –Anticipated start date: April 19 Ongoing, rolling creation of nuggets!

Your Feedback is Invited Questions? Comments? Concerns? Suggestions? Thank you! Contact: D/1/Lt Jan Wright, AP-IN Project Manager, Social Media & Communications (cell), 20