John Keller’s ARCS MODEL APPROACH A presentation by Sandra Leiterman Kansas State University March

Attention, Relevance, Confidence, Satisfaction

Attention Perceptual Arousal Use specific, relatable examples, create surprise, take a novel approach, use humor if appropriate Inquiry Arousal Ask questions, brainstorm, role-play, use hands-on experience Variability Incorporate different materials such as web based, video, field trips Try simple unexpected events (whistle, music, costume) Use mentally stimulating problems Vary your teaching strategies Play a game

Relevance Goal Orientation Explain how the lesson will benefit the learner Motive Matching Identify the learner's needs and reasons for learning, and give options to accommodate them Familiarity Connect the learning to the learner's life, experiences, and values Invite a guest speaker who may use this skill in their profession Get the students emotionally connected by discussing their opinions Make sure they know how it can be used in their lives

Confidence Learning Requirements Clearly outline what is expected of the students and the criteria for evaluation Success Opportunities Give the learner choices and meaningful experiences to help facilitate successful learning Personal Control Connect the learning with the student's effort or personal ability Start a unit of study by activating prior knowledge. Offer plenty of rubrics, models, samples Give immediate and useful feedback Offer a variety of different activities to review material

Satisfaction Intrinsic Reinforcement Encourage and support the learner's fundamental enjoyment of learning Extrinsic Reinforcement Provide positive reinforcement and motivational feedback Equity Be consistent, not just within the framework of the assignment, but from one assignment to another Allow for and encourage reflections- so students can see how far they’ve come Focus on student’s strengths, praise the accomplishments Keep assignment expectations consistent Give frequent praise and even more frequent encouragement

10 Step Approach:

Introduce a new technology tool to students: Example: Introducing PREZI.com to students who have never used it Attention – show the lesson outline on Prezi Relevance- explain how engaging the audience is key to the presentation Confidence- Ask students to show you the presentation “so far” – praise the good things, give constructive feedback in a positive tone Satisfaction – engaged audience, good grade, and a new tool in the toolbox

Click here for a Lesson Plan Template

Though ARCS by John Keller is considered a change model It seems more like an Instructional Design Model However, If you aren’t using this design model and corresponding lesson plan…. I suggest you ….

References ARCs Model of Motivational Design. (2011, July 1). Retrieved March 27, 2015, from Model of Motivational Design Ellsworth, J. (2000). Surviving change: A survey of educational change models. Syracuse, NY: Clearinghouse on Information & Technology, Syracuse University. Keller, J. (Director) (2000, February 1). How to integrate learner motivation planning into lesson planning: The ARCS model approach. VII Seminario. Lecture conducted from Florida State University, Santiago, Cuba. Keller, J. (2014, January 1). ARCS Model of Motivational Design (Keller) | Learning Theories. Retrieved March 27, 2015, from motivational-design.html Keller, J. (2006). What Is Motivational Design. In Encyclopdia of Educational Media and Technology (2nd ed., pp ). Westport, CT: Greenwood Press. Keller, J. (2013, September 17). What is the ARCS Model? Retrieved March 27, Thompson, J. (1999, January 1). 28 Ways to Build Persistent & Confident Students. Retrieved March 27, 2015, from build-persistent-confident-students