© VGROUP CASE STUDY — McLarens Group Global Insurance Claims Merging brands; Uniting values.

Slides:

Advertisements

Similar presentations

TR Design Nick Castellano Vienne Cheung Lauren Fleming Brian LaFlamme Ingrid Wallace.

Advertisements

© VGROUP CASE STUDY — Fox & Rose Luxury Clothing Retailer Fashioning a new ecommerce brand.

© VGROUP CASE STUDY — Intelogy Business Systems Intelligent technology brought to life.

© VGROUP CASE STUDY — Investance Group Management Consulting A new brand vision for global success.

© VGROUP CASE STUDY — SHL Group Talent Management 40 Countries. 30 Languages. One Brand.

Corporate Identity & Branding Solutions Company Profile.

Natures Way Foods Produce Manufacturing

© VGROUP CASE STUDY — Connections Recruitment Consultants A brand to match all ambitions.

© VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

© VGROUP CASE STUDY — Molten Group Global energy specialists Transforming an identity to change perceptions.

Because every life has a purpose… © MSA 2012 Visual Brand Language Introduction to Global Style Guide.

© VGROUP CASE STUDY — Populis Digital Media New identity for the digital world.

© VGROUP CASE STUDY — Baringa Partners Management Consultants Rebranding the UK’s best workplace 2012.

© VGROUP CASE STUDY — Arun Veterinary Group Veterinary Practice A new breed of practice.

Intro to the process :: 2. brand identity process dkv4 pertemuan 13.

Insert client logo or name here Taking Your Business To the Next Level.

© VGROUP CASE STUDY — CNC Technology Solutions A standout brand in a busy market.

Why is institutional identity important to ECSU? FIRST IMPRESSION - In many cases, the first contact a person has with ECSU is through a publication,

Chapter One (1) Inas A.Hamid. Modern organizations operate through different departments charged with community relations, government relations, customer.

© VGROUP CASE STUDY — SP Sourcing Global Ethical Sourcing A brand to build sustainable value.

Winnick Public Insurance Adjusters LLC 931 S.W. 18 th Street, Boston, MA (561) December 15, 2003 Jeff Winnick CEO Nikki Villella.

Fraternity Branding and Positioning Fraternity Brand Visibility

1 Modern Marketing Strategies Presented by Josh Williams Electronic Marketing Presentation // November 30, 2006.

Novartis Brand Essentials Most important aspects of the Novartis corporate brand design at a glance April 2012 Update Content reflects ECN approved corporate.

Communications & Marketing at London’s Global University.

Ambition in Action. Ambition in Action Passionate Preferred “Sydney Institute really cares about what it does and how it directly relates.

Elevator Pitch Video Production for Wellness and Health Innovation Client Companies by Inner Ear.

© VGROUP CASE STUDY — Archer-Hoblin Construction and interiors A brand architecture built to last.

Beyond Creative Thinking. Beyond Blog Social Media.

Branding Design Lab Consultancy Services. Preambles  International competition is forcing Manufacturers to invest in research and design in order to.

Nexia Corporate Identity Donal Watkin Deputy Executive Director.

© 2009 Lync Creative™ Presentation. How to build a powerful brand Without a large budget or many years of marketing experience?

15, Association Avenue, Magodo, OUR CORPORATE PROFILE RC [ Graphic Design + Website Development + Branding.

Graphic designers do a lot of careful work before they produce their designs. Successful designers follow a series of steps to make their ideas memorable.

Make Your Mark HALO Branded Solutions We will achieve your promotional objectives! Any combination of our online... Or offline services will provide.

Guess The Logo. LOGOS Objective Given a computer, lecture & notes, and project guidelines, understand & design logos. Score a 70 or better on the project.

Marketing! By Hannah Williams, Ysabelle Hough, and Pujah Shan.

Corporate Website Redesign Don Bisch Director, Corporate Communications.

Branding Update. This is a product This is a logo.

LOGOS & LETTERHEAD Global Connections Seminar. What is a logo?  A logo is a unique identifying symbol.  A logo also is called a brandmark, mark, identifier,

Why does it work? ::1.perception dkv4 pertemuan 2.

Corporate Logos. The Logo A logo (short for logotype) is a visual representation of a Company, Organization, Product, or Service. A good logo is easy.

Marketing Activity Presentation Contents Our credentials What’s been happening Channel Partner Programme Coatings Academy New website Branding.

Improperly designed direct mail pieces can cause your business more harm than good. Not only will your potential customer just disregard your piece, but.

Corporate identity. Key aspects of corporate identity not just a logo emanates from behaviour and reality as well as appearance concerns tangible and.

BRANDING How is it different to designing a logo?.

“Whenever you see a successful business, someone once made a courageous decision’’ - Peter Drucker.

BU Marketing Manager Purpose The BU Marketing Manager is responsible for the implementation and quality of standards within Marketing throughout the Business.

 Sam Web Solution is the leading graphic design company in Bangalore. We are modulus creative design services provider helps to improve your brand awareness.

Chapter 7 Visual Identity and Branding. Objectives (1 of 2) Define visual identity. List the most common applications comprising a visual identity. Comprehend.

Chapter 7 Visual Identity and Branding. Objectives (1 of 2) Define visual identity. List the most common applications comprising a visual identity. Comprehend.

Investance Group Management Consulting

SHL Group Talent Management

The Graphic Design Career

Baringa Partners Management Consultants

Natures Way Foods Produce Manufacturing

Chandlers Enforcement Agents

Intelogy Business Systems

Recordsure Fintech Start-up

Plan Motor Insurance Brokers

PRACTICE FIRM High School Vela Luka

Connections Recruitment Consultants

Enfield Safety Supplies

Arun Veterinary Group Veterinary Practice

New Era Education Global Education Technology

DK Music Band Management

TCC Group Financial Services Compliancy

NHS Care Without Carbon

Chapter 7 Visual Identity and Branding

Review session.12. November Prepared by: Jacky Cahyadi, S.Sn.

Presentation transcript:

© VGROUP CASE STUDY — McLarens Group Global Insurance Claims Merging brands; Uniting values

_ © VGROUP CASE STUDY McLarens Group Global Insurance Claims Management When world-leading claims management firms McLarens and Airclaims merged, the resulting company needed a clear vision and shared values to rally around. We worked in close partnership with the merged McLarens to uncover and express these, then put them at the heart of a new corporate identity and suite of marketing communications. With new acquisitions planned, the brand is flexible enough to welcome new additions to the group. Our comprehensive brand guidelines will ensure total consistency throughout. 2 STRATEGIC BRAND EVALUATION BRAND ARCHITECTURE LOGO & VISUAL IDENTITY BRAND GUIDELINES STATIONERY LITERATURE ADVERTISING WEBSITE DESIGN & DEVELOPMENT PRESENTATION TEMPLATES BRAND LAUNCH PRESENTATION EXHIBITION GRAPHICS SIGNAGE

_ © VGROUP CASE STUDY McLarens Group Previous name and logo 3 Before

_ © VGROUP CASE STUDY McLarens Group New logotype and symbol After 4

_ © VGROUP CASE STUDY McLarens Group Logotype family 5

_ © VGROUP CASE STUDY McLarens Group Stationery 6

_ © VGROUP CASE STUDY McLarens Group Brandbook 7

_ © VGROUP CASE STUDY McLarens Group Brandbook 8

_ © VGROUP CASE STUDY McLarens Group Promotional items 9

_ © VGROUP CASE STUDY McLarens Group Website design and development 10 Visit website > _ © VGROUP CASE STUDY

_ McLarens Group Responsive platforms 11

_ © VGROUP CASE STUDY 12 McLarens Group Client testimonial “McLarens and Airclaims are two strong and established global brands in their own right and it was always going to be a challenge to smoothly integrate the two with a new visual identity and common set of brand values. By going back to basics and gaining an understanding of both businesses, with the added pressure of a very tight deadline, Richard and his team created a fresh, modern look that have been received positively and will help support the growth of the company well in to the future.” Doug Horne Director of Marketing Airclaims & McLarens

4 ISETTA SQUARE 35 NEW ENGLAND STREET BRIGHTON BN1 4GQ TEL +44 (0) also at: 20 BROADWICK STREET LONDON W1F 8HT TEL +44 (0) VGROUP.COM Please use your keyboard or the arrows below to progress