 Entertainment Marketing – the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants through entertainment, or any diversion, amusement, or method of occupying time  $200 billion industry

 Television  Radio  Recorded Music  Newspaper and Magazines  Video Games  Films

 Fad – short term popular trend, style, product, or service  Quotes  Products  Styles

 Entertainment vs. Sports  Entertainment has a relatively short “shelf life”  Selling entertainment is a gamble  Costs and expenses paid up front

 Opportunity Costs – the loss of opportunity that is passed up in order to receive something in exchange  Cross-selling – the method of selling the customer additional related products tied to one name  Fast food offerings with current movies  Theme park rides  Athletes in movies (Space Jam)

 Break Even  Costs + Expenses = Revenue  Oligopoly – business situation in which a few firms affect but do not control an industry

 Movies  Theme Parks  Television  Radio  Music  Performing Arts  Internet/Computers

 Movie Revenues  26% Theater Receipts  28% Television Sales  46% Video/DVD Sales and Rentals

 TV Ratings  Nielsen Media Research  Ranks popularity within time slot and geographic area  TV Commercials  8 minutes out of each 30 minute segment  “Prime Time” – 8-11pm  Niche Marketing – a type of marketing that focuses on a small target market of consumers who have very similar interests

Case Study: The Walt Disney Company Research the company and find the different media companies that they own. Explore these areas: Theme Parks Internet Television Film Music Computer Games Radio Print Performing Arts

 Major Media  Film  TV  Radio  Print Publishing  Internet

 Marketing Film and Movies  Primary Market – target audience is the theatres  Secondary Market – audience after a film has been shown in theaters ▪ Foreign Theaters ▪ TV ▪ Discount Theaters ▪ Cable ▪ Airlines

Part of DayTime Early Morning5am-9am Daytime9am-3pm Early fringe3pm-5pm Early news5pm-7pm Access7pm-8pm Prime Time8pm-11pm Prime Time (Sunday)7pm-11pm Late news11pm-11:30pm Late fringe11:30pm-1:00am Programming Schedule

 Airtime is crucial to record companies  Payola – an illegal payment by record companies, or labels, to radio stations to persuade them to play the label’s records  Now record labels hire agents to promote records to stations

 Book signings and tours  TV Talk shows  Amazon  Kindle, iPad, etc.

 Relatively new option for advertising  Audience levels can vary  Advantages  Niche/Target Market  Potential for celebrity endorsement

 Target Market  Marketing Outlets  TV  Film  Radio  Print Publishing  Internet Develop a plan to promote the MIB III movie in your specific outlet. Use the 5 W’s – Who, What, Where, When Why, How