©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM RANKINGS WORKSHOP STRATEGIES FOR MARKETING, BRANDING, AND IMPROVING INTERNATIONAL RANKINGS MICHAEL FUNG DIRECTOR OF PLANNING & INSTITUTIONAL RESEARCH THE HONG KONG UNIVERSITY OF SCIENCE AND TECHINOLOGY 26 MARCH 2013 VIETNAM NATIONAL UNIVERSITY HO CHI MIN CITY, VIETNAM 1

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM INTRODUCTIONS 2

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM INTRODUCTIONS Acknowledgements – VNU – INFEQA – QS 3

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM ABOUT TRAINER Hong Kong University of Science & Technology (HKUST) Singapore Management University (SMU) Singapore Government Carnegie Mellon University (CMU) 4

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM ABOUT HKUST Established in Schools – Science, Engineering, Business, Humanities & Social Science Total Enrolment: 12,603 (UG 8,699; PG 3,904) Faculty: 537 (core), >1,200 (extended) 60-hectare campus *Figures as at Sep/Oct

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM 6

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM HKUST – INTERNATIONALIZATION Highly internationalized mix of students (16%, 56 countries) and staff (80% non-local, 80% US/UK PhDs) Operations in Nansha-Guangdong, Shenzhen, Hangzhou-Zhejiang, Foshan, Xian >200 worldwide partners, 600 exchange students on campus every semester 36% of UG students have one or more semester of international experience, mid-term target of 50% Language of instruction – English 7

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM HKUST – BRAND Focused, elite, research university International university with strong global and Mainland ties Interdisciplinary, entrepreneurial spirit, innovative thinking Institute for Advanced Study – incubator for top scientific leaders and research breakthroughs Spectacular physical setting and environment 8

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM HKUST – RANKINGS 99  QS World University Rankings – overall33  QS World University Rankings by Subject – Chemistry11 – Computer Science13 – Statistics & Op. Research14  QS Asian University Rankings – overall1 – Engineering7  QS Top 50 Under 502  Times Higher Education World University Rankings – overall65 – Engineering23 – Social Sciences50  THE Top 100 Under 503  SJTU Academic Ranking of World Universities – overall276 – Computer Science26 – Economics & Business48  Financial Times MBA10  Financial Times EMBA1  UTD Top 100 Business Schools17 Top in the World Top in AsiaTop in HK 9

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM PARTICIPANTS INTRODUCTION Introduce yourself – name, organization, role What you hope to get out of this workshop Keep within 20 seconds per person 10

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM SESSIONS OUTLINE 1)The global higher education and rankings landscape 2)Rankings and methodologies 3)Strategies to improve rankings performance 4)Driving change – the human factor 5)Planning for action 11

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM LEARNING OBJECTIVES Overview of global trends in higher education and international rankings of universities Understanding of various rankings and associated methodologies Insights and strategies to improve rankings performance Knowledge on bringing about organizational change to respond positively to rankings 12

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM GROUND RULES Be present, be engaged Sharing, learn from one another Open to ideas, suspend judgment Listen intently, speak constructively Reflect, think about how to take action 13

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM GLOBAL HIGHER EDUCATION LANDSCAPE 14

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE GLOBAL ENVIRONMENT What are the observed changes in recent 5-10 years? What are the driving forces leading to these changes? Which factors are most relevant for Vietnam? 15

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE GLOBAL ENVIRONMENT Globalization – Economies – Internet – Information & knowledge – Language – English Internationalization – Branch campuses – Offshore programs, franchises 16

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE GLOBAL ENVIRONMENT Massification – The promise of higher education – Aspirations of students, parents – Growing range of degree-granting institutions – Private providers – national interest, quality assurance – No longer elite? Mobility – International students – Competition for staff – Migration of talents and strengths 17

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE GLOBAL ENVIRONMENT Alternative access, learning modes – Private providers – Distance programs – Online / MOOCs Funding, resources – Traditional sources – New sources 18

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE RANKINGS LANDSCAPE What has happened in the recent 5 years around university rankings? What do you think are the driving forces behind these developments? 19

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE RANKINGS LANDSCAPE In the Beginning…. – US News & World Report - College & University Rankings – The Guardian University Guide – The Times Good University Guide 20

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE RANKINGS LANDSCAPE Today…. – Academic Ranking of World Universities, G-factor, HEEACT—Ranking of Scientific Papers, High Impact Universities: Research Performance Index, Newsweek, Professional Ranking of World Universities, QS World / Asian University Rankings, SCImago Institutions Rankings, Times Higher Education World University/Reputation Rankings, Webometrics, …. …and the list goes on…. 21

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE RANKINGS LANDSCAPE Trends – Localized  Globalized – Limited phenomenon  Worldwide proliferation 22

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE RANKINGS LANDSCAPE Impact – Students, parents, donors: Perception = Reality? – Funding and quality assurance agencies: Expectations and pressure to act and react – Institutions: Branding and marketing, respond to public commentary – Stakeholders: Interest and responses keeps the business going 23

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM THE RANKINGS LANDSCAPE Drivers for the proliferation of rankings – Relative ease of data collection, publication – Simplification of a complex construct – quantitative and qualitative comparisons – Inclination towards “mind-less” approximation of the real world – Salience, perception, media coverage – Internationalization of higher education 24

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM RANKINGS & METHODOLOGIES 25

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM MAJOR RANKINGS Quacquarelli Symonds (QS) – World University Rankings (WUR) – Asian University Rankings (AUR) – Subject rankings – Top 50 under 50 26

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM MAJOR RANKINGS Times Higher Education (THE) – World University Rankings (WUR) – World Reputation Rankings (WRR) – Subject rankings – Top 100 under 50 27

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM MAJOR RANKINGS Shanghai Jiaotong University (SJTU) – Academic Rankings of World Universities (ARWU) Financial Times (FT) – Global MBA Rankings – Global EMBA Rankings 28

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM OTHER RANKINGS National Taiwan University Ranking (NTUR) SCImago Institutions Rankings (SIR) Leiden Ranking 29

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM OTHER RANKINGS University of Texas Dallas (UTD) – Top 100 Business School Research Rankings Tilburg University (TU) – Top 100 Worldwide Economics Schools Research Ranking Nature Publishing Index 30

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM January Financial Times MBA Ranking FebruaryMarch THE World Reputation Rankings UTD Top 100 Business School Rankings Nature Publishing Index April May QS Asia University Rankings QS Top 50 Under 50 Tilburg U Top 100 Worldwide Econ. Sch. Research June QS World University Rankings by Subject THE Top 100 Under 50 July SJTU Academic Ranking of World Universities August September QS World University Rankings SCImago Institutions Rankings October THE World University Rankings Financial Times EMBA Ranking November National Taiwan University Ranking December Leiden Ranking RANKINGS RELEASE TIMELINES 31

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Established in 2004 Published by annually around September Ranks over 700 universities around the world Types of rankings: – World University Rankings – Reputational Rankings by Faculty Area – World University Rankings by Subject – Top 50 Under 50 QS WORLD UNIVERSITY RANKINGS 32

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM QS WORLD UNIVERSITY RANKINGS 33

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM QS WORLD UNIVERSITY RANKINGS 34

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM QS WORLD UNIVERSITY RANKINGS 35 Note: Bar height represents scores; numbers represent rank positions

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Reputational Rankings by Faculty Area Entirely driven by the academic reputation survey. Five faculty area: – Arts & Humanities – Engineering & Technology – Life Sciences & Medicine – Natural Sciences – Social Sciences & Management WUR By Subject (29 subjects) QS WORLD UNIVERSITY RANKINGS 36

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM QS Top 50 Under 50 University Rankings – Ranks the first Top 50 young Universities (under 50 yrs-old) – Same methodology and weightages as QS WUR QS WORLD UNIVERSITY RANKINGS Under 50 rank QS 2011 rank Institution Country Founding year 37

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Survey samples cover global regions, with Asia being relatively under-represented 2012 Academic responses by country and region QS WORLD UNIVERSITY RANKINGS 38

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM 2012 Academic responses by faculty and subject area 21% 28% 18% 23% 30% QS WORLD UNIVERSITY RANKINGS 39

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Characteristics – Strong bias on reputation/ perception (carrying the weight of 50%) – Favour older and well known institutions, esp. at the subject level QS WORLD UNIVERSITY RANKINGS 40

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Characteristics – Strong bias on reputation/ perception (carrying the weight of 50%) – Favour older and well known institutions, esp. at the subject level QS WORLD UNIVERSITY RANKINGS 41

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM QS ASIAN UNIVERSITY RANKINGS 42

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Released annually around May since 2009 Ranks 400 universities in Asia QS ASIAN UNIVERSITY RANKINGS 43

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM QS ASIAN UNIVERSITY RANKINGS 44 Note: Bar height represents scores; numbers represent rank positions

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM QS ASIAN UNIVERSITY RANKINGS 45 Note: Bar height represents scores; numbers represent rank positions

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Reputational Rankings by Faculty Area – Entirely driven by the academic reputation survey – Five areas: Arts & Humanities Engineering & IT Life Sciences & Medicine Natural Sciences Social Sciences & Management Characteristics – Strong bias on reputation/perception (carrying the weight of 40%) – Favour well known institutions – Survey samples from Asian regions that would be more representative for Asian institutions QS ASIAN UNIVERSITY RANKINGS 46

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Published by Times Higher Education since 2010 (split with QS in 2009) Ranks 400 top universities around the world Types of rankings: – THE World University Ranking – THE World University Ranking by Subject – THE World Reputation Rankings – THE Top 100 Under 50 TIMES HIGHER EDUCATION RANKINGS 47

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM TIMES HIGHER EDUCATION RANKINGS 48

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM TIMES HIGHER EDUCATION RANKINGS 49

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM TIMES HIGHER EDUCATION RANKINGS 50 Note: Bar height represents scores; numbers represent rank positions

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Survey Respondents’ Demographics TIMES HIGHER EDUCATION RANKINGS 51

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM World University Rankings by Subject – Only ranks the top 50 universities of each of the 6 subjects – Arts & Humanities – Engineering & Technology – Life Sciences – Physical Sciences – Clinical, Pre-Clinical & Health – Social Sciences THE World Reputation Rankings Introduced in March 2011 Teaching reputation and research reputation Entirely based on the Reputation survey, i.e. the no. of times an institution is cited by respondents as being "the best of (max.) 15 institutions " in their field of expertise. TIMES HIGHER EDUCATION RANKINGS 52

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM 53 Emphasis on both teaching and research reputation (constitute 33% for the overall ranking) TIMES HIGHER EDUCATION RANKINGS

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Top100 Under 50 ranking – Ranks the top 100 young Universities (under 50 yrs-old) – The same 13 indicators but different weightages, e.g. teaching reputation and research reputation had been reduced from 15% to 10% and 18% to 12% respectively TIMES HIGHER EDUCATION RANKINGS 54

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Established in 2003 Published by Shanghai Jiaotong University annually in August Ranks 500 universities around the world Types of Rankings – World University Rankings – Rankings by Field – Rankings by Subject SHANGHAI JIAOTONG RANKINGS 55

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM SHANGHAI JIAOTONG RANKINGS 56

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM SHANGHAI JIAOTONG RANKINGS 57 Note: Bar height represents scores; numbers represent rank positions

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Characteristics – Heavy Emphasis on awards of Nobel Prizes, Fields Medals and science research – Favour research intensive institutions with long history of notable faculty and alumni ARWU by Field (#5)ARWU by Subject (#5) Clinical Medicine and Pharmacy Engineering/Technology and Computer Sciences Life and Agriculture Sciences Natural Sciences and Mathematics Social Sciences Chemistry Computer Science Economics / Business Mathematics Physics SHANGHAI JIAOTONG RANKINGS 58

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM SHANGHAI JIAOTONG RANKINGS 59

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Release annually in January; published since 2001 Ranks 100 MBA programmes based on 20 indicators Criteria of the participating the FT MBA Ranking: – Full-time programme – In operation for at least 4 years – with first batch of graduates graduated at least 3 years ago – with a class size of at least 30 students Characteristics – Emphasis on the alumni’s current salaries and its’ increase btw pre- and post-MBA (carrying the weight of 40%) – Heavily relies on the graduate survey input (55%) FINANCIAL TIMES MBA 60

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Release annually in October; published since 2001 Based on the online survey done by the school and alumni graduated 3 years ago Ranks 100 EMBA programmes based on 16 indicators Criterion of the participating the FT EMBA Ranking: – At least 20% response rate from alumni Characteristics – Emphasis on the alumni’s current salaries and its’ increase btw pre- and post-EMBA (carrying the weight of 40%) – Heavily relies on the graduate survey input (55%) FINANCIAL TIMES EMBA 61

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM FINANCIAL TIMES MBA 62

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM FINANCIAL TIMES MBA / EMBA 63

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM FINANCIAL TIMES MBA / EMBA 64

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM FINANCIAL TIMES MBA / EMBA 65

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM FINANCIAL TIMES MBA / EMBA 66

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Published by National Taiwan University annually around November Mainly evaluates and ranks the scientific paper performance of the top 500 universities worldwide. Consists of 8 indicators to come up with the overall ranking, 6 rankings by field, and 14 rankings by subject category. NATIONAL TAIWAN UNIVERSITY RANKING 67

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Characteristics – Consider the scientific paper performance in both short-term and long-term period (recent years and past 11 years) – Favour science intensive institutions with longer history – Institutions without subjects of agricultural, plant & animal, pharmacology & toxicology and etc., would be disadvantaged. NTUR by Field (#6)NTUR by Subject (#14) Agriculture Clinical Medicine Engineering Life Sciences Natural Sciences Social Sciences Agricultural Sciences Chemical Engineering Chemistry Computer Science Civil Engineering Electrical Engineering Environment/Ecology Geosciences Physics Plant & Animal Science Materials Science Mechanical Engineering Mathematics Pharmacology/ Toxicology NATIONAL TAIWAN UNIVERSITY RANKING 68

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Published annually around September; published since 2009 Analyzes and evaluates the research performance of institutions Methodology Based on no. of research output tracked by Scopus Three indicators were published (not contribute to the rankings): SCIMAGO INSTITUTIONS RANKING 69

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Characteristics – Emphasis on the quantity of research output and international collaborations, regardless of the number of citation and the impact of individual publication – Favour research intensive institutions with more research faculty SCIMAGO INSTITUTIONS RANKING 70

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Based on the publication in Thomson Reuters’ Web of Science database in a moving 5-year window. Consider only the document types as article, letter, and review. Mainly evaluates the publication performance in Science and Social Sciences of 500 major universities worldwide. Arts and Humanities are excluded. LEIDEN RANKING 71

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM LEIDEN RANKING 72

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Published by the University of Texas at Dallas (UTD) to track publications in 24 journals; announced in March Ranks top 100 business school rankings Methodology – Based on the no. of papers in 24 leading business journals in a moving 5-year window Characteristic – US Business schools dominate the ranking result (In 2012, 90% of the top 20 list and 72% of the top 100 list) UTD TOP100 BUSINESS SCHOOLS RANKING 73

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Published by the Tilburg University annually around May; announced since 2004 Based on the no. of publications published by the universities in 68 leading economics journals over a 5-year period. Characteristic Only counted on the sum of publication published in those 68 economics journals. TILBURG UNIVERSITY TOP 100 WORLDWIDE ECONOMICS SCHOOLS RESEARCH RANKING 74

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM Ranks institutions according to the no.of primary research articles published in Nature journals. The publication is based on data for the period between 1 January and 31 December annually. Ranks by different regions to constitute: Nature Publishing Index – Global Top 100 (release around March annually), Asia- Pacific, Japan, China, Australia, Korea Articles consist of Research Articles, Letters and Brief Communications published in Nature journals. Characteristic Specified for Nature research publications Based on the corrected count (cc) of publications NATURE PUBLISHING INDEX 75

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM RANKINGS ANALYTICS SYSTEM Let’s have a look at several examples from the major ranking systems, to better appreciate what the metrics mean. – Time-series analysis – Benchmarking – Cross-country analysis 76

©2013 MICHAEL FUNG RANKINGS AND BENCHMARKING WORKSHOP – VIETNAM RANKINGS & METHODOLOGIES Many different rankings, with different methodologies Overall, the main areas being assessed are: – Reputation – Teaching performance – Research productivity and impact – Internationalization – Funding and sources of incomes – Faculty and staff strength – Student numbers 77