SME ONE PLAN By : Call Plan, SME Segment, Voice Services, Retail Product. Big on value, low on cost

Objective and target market To formulate an offensive strategy to mitigate decline in voice and attract new broadband subscription though dual offering and ATL Existing and new Business Broadband subscribers Segment : S10, S20, S30, S40 and A10 Objective Target market

Target Customer and Package Offering Existing broadband customersNew broadband Customer with 1 DEL line Voice RM 68 Customer with > 1 DEL lines 1 st line with broadband Subsequent line without broadband 1 st line with broadband Subsequent line without broadband Voice RM 68Voice RM 78Voice RM 68 Voice RM 78

Let’s get to know SME ONE PLAN Qualifier Existing & new Broadband subscribers Segment S10,S20,S30,S40. A10 Eligible services DEL, KTS, CTX, PAX, PABX Application and Registration TM Point, TMCC, Silver Partner, TM Sales – via SME One Portal Call Plan compatibility Only with IDD Destina Subscription Period 24 Months Penalty RM 200 Preferred Numbers 4 sen from TM fixed line to TM fixed line 12 sen from TM fixed line to other fixed lines & mobile lines Modification – RM 1 Dect phone Panasonic model KX-TG7200ML (Collect from any TM Point (while stock last until promo ends)

RM 68 Qualifier : Customer subscribing to any Biz BB package Enjoys special voice offer at Features: FREE Rental FREE Dect Phone FREE InfoBlast 100 SMS (per number) Local call at 4 sen Preferred numbers for 5 numbers : - Fixed to TM Fixed – 4 sen/min - Fixed to Fixed OLNOs – 12 sen/min - Fixed to Mobile – 12 sen/min Fixed to TM Fixed at 8 sen/min Fixed to OLNOs fixed at normal rates Fixed to Mobile STD at 20 sen/min Features: FREE Rental FREE Dect Phone FREE InfoBlast 100 SMS (per number) Local call at 4 sen Preferred numbers for 5 numbers : - Fixed to TM Fixed – 4 sen/min - Fixed to Fixed OLNOs – 12 sen/min - Fixed to Mobile – 12 sen/min Fixed to TM Fixed at 8 sen/min Fixed to OLNOs fixed at normal rates Fixed to Mobile STD at 20 sen/min What are the offerings? Usage of Local Call, Fixed & Mobile STD minutes free up to RM 68 Usage of Local Call, Fixed & Mobile STD minutes free up to RM 68

RM 78 Subsequent Line Enjoys special voice offer at What are the offerings? Usage of Local Call, Fixed & Mobile STD minutes free up to RM 78 Usage of Local Call, Fixed & Mobile STD minutes free up to RM 78 Features: FREE Rental FREE Dect Phone FREE InfoBlast 100 SMS (per number) Local call at 4 sen Preferred numbers for 5 numbers : - Fixed to TM Fixed – 4 sen/min - Fixed to Fixed OLNOs – 12 sen/min - Fixed to Mobile – 12 sen/min Fixed to TM Fixed at 8 sen/min Fixed to OLNOs fixed at normal rates Fixed to Mobile STD at 20 sen/min Features: FREE Rental FREE Dect Phone FREE InfoBlast 100 SMS (per number) Local call at 4 sen Preferred numbers for 5 numbers : - Fixed to TM Fixed – 4 sen/min - Fixed to Fixed OLNOs – 12 sen/min - Fixed to Mobile – 12 sen/min Fixed to TM Fixed at 8 sen/min Fixed to OLNOs fixed at normal rates Fixed to Mobile STD at 20 sen/min

Save more on call to favorite numbers Enjoy more minutes with cheaper rate Fixed line mobility and voice conference with dect phone Send bulk sms to their business customers or business contacts at one time. Value to Customers

1. TV 2. Press 3. Business magazine 4. Online banners 5. Outdoor ATL 1. Leaflets 2. Sales bunting 3. blast 4. InfoBlast 5. Table top Big Bang Launching Communication Plan: A & P – Media Touch Points BTL

Direct Sales Communication Plan: Channel Indirect Sales 1. AE’s 2. TMCC (In bound & Out Bound) 3. TM Point Open Counter 4. Seminar BIZ Net, 5. SME Corners 1. Proxy Online Prominent Forum 2. Current Silver Partners 3. Associations

Bunting ` Bunting ` Communication Plan Table Top

Brochure Communication Plan

Target Launch 10 th July 2009

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