PSY 322

Motive =Something that makes a customer pays for a service or product Memory = Brain function that allows one to save information for future use

Perception = Brain function that allows one to save information for future use Learning = Process of enhancement and development based on experience

Opinion Leaders = People who make reviews that has impact to the customers Roles & Family = People who make reviews that has impact to the customers

Reference Groups = Groups where the customers belong that can affect her buying decisions Culture & Subculture = Identifying characteristics of people to identify where they belong

Keep on comparing products Like to look for options Wants product with name Consider other offers Just take whatever they can Uses reasoning before buying Trust their judgement Doesn’t get disappointed easily

Environment Old beliefs and culture Family upbringing Relatives Their folks

Nature and nurture/environment Development and changes in age and preferences Business innovations and development

Different Language Interpretations Different Image Interpretations Different interpretation based on culture

Words are used to promote and advertise yet the public interpret each message differently depending on how they understand it. The images used to depict the advantage of a particular product over its competitor are used to persuade customers to buy it. Customer’s interpretation varies from person to person With implicative advertisements, consumers are left on their own to understand and interpret a particular ad.

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