Web Design HTML CSS Creating Web Sites Design Principles

Planning your Website  The Goals of Website Design  Consider rapidly evolving mobile devices  Differences between print and web  Call to action on users part  Web demands user interaction

Defining Goals and Strategy  Why does website exist?  Will the site be free?  What kind of information is contained?  What user interactions might be on the site?  User centered design research on what users might be expecting  Can users submit information to the site?

Scenarios and Characters  Web analytics  Popular analytics tools  Google Analytics  Omniture  Haveamint.com  Chartbeat.com

Information Architecture

Business of Design  AIGA aiga.org  Graphics Artists Guild  A list apart

Goals of Web Design  Rethinking Site Navigation  Usability Testing  First impressions of layout  Where does your eye go first  Is that the most important element  Color Associations  Navigation choices  Where would you click and why?

Colors of the Web

Wireframes prototypes & mockups  Wireframes  Mock ups – can be the next step  Prototypes build for demonstration purposes  Interactive Prototyping resources  Microsoft Sketchflow  Adobe Fireworks  Eightshapes Unify

Creative during the Planning Process  Quick early sketches  Failure is an option  Accept criticism