Business Model Canvas + Idea Canvas IDEA DEVELOPMENT 30 – 90 minutes This slide deck introduces the “business model canvas,” which entrepreneurs use to map out the strategies required to implement their ideas. This deck also explores how the business model canvas can be modified as a brainstorming tool for any idea – regardless of whether that idea is destined to become a business.

Turning Your Idea into a Business A business model describes how your idea will create value. You can visualize your business model using a business model canvas…

What is your product/service? Customer Relationships Key Activities Key Resources Key Partners What external partnerships should you invest in? Mentors? Lawyers? Distributors? Suppliers? What will it cost for: Manufacturing? Intellectual Property? Human Resources? What will your business spend most time doing? Product development? Sales? Other? Value Proposition What is your product/service? Who is it for? Why is it valuable? Customer Relationships Channels Customer Segments How will customers find out about you? How will you get products to them? Who are your paying customers? Do you have any non-paying customers? How large is this group? Do you have multiple customer segments? What types of interactions will your customers expect to have with you? This is the Business Model Canvas designed by Alexander Osterwalder and Ives Pigneur. Businesses fill in each of the nine sections above to visualize and plan what they need to do to support and capitalize on their business ideas. Cost Structure Revenue Streams What are the most important costs that your business will have to pay? How will you make money from this?

Adapting the Business Model Canvas The structure of the business model canvas can be used to develop any idea - even if you aren’t planning on turning that idea into a business. The next slide contains an example of an “Idea Canvas”

Audience Relationships Key Activities Key Resources Key Partners Who can you ask to invest their time and energy to help you? Teachers? Peers? Parents? Subject Experts? What materials should you invest in? What specific tasks must you do to get your idea off the ground? YOUR IDEA Project Idea Lesson Idea Thesis Statement Hypothesis Audience Relationships Channels Audience Segments What are some different ways of presenting your ideas? Who is your idea for? What are the needs of this group? Why would they find your idea valuable? What kind of relationship are you trying to build with your audience? NOTE: You should feel free to further adapt the language of this structure to fit the unique learning needs of the audience you will be presenting it to. The Cost of Your Idea The Value of Your Idea Time investment Which collaborators would be valuable to invest in? Material investment Social Value Academic Value Monetary Value

Additional Resources Download a free “Idea Canvas” template here. Access related activities, videos and concepts here.