Data

General 63 female responses, 46 male responses

How do you receive information about bar specials from local Vermillion bars? Men: Facebook: 23.9% Twitter: 10.9% Text: 15.2% Newspaper: 2.2% Word of Mouth: 47.8% “Other” 2.2% Women: Facebook: 19% Twitter: 19% Text: 11% Newspaper: 3.2% Word of Mouth: 38.1% “Other” 3.2%

When I go out for an evening that includes drinking alcohol, I typically drink: Men: Beer: 87.0% Wine: 6.5% Mixed Drinks: 73.9% Shots: 50.0% Women: Beer: 61.3% Wine: 17.7% Mixed Drinks: 87.3% Shots: 57.1%

Typically, I like to go out for drinks ______ nights a week. Men: Max: 6.0 Mean: Women: Max: 4.5 Mean: 1.857

The best nights to go out for drinks are: Men: Monday: 0% Tuesday: 6.5% Wednesday: 37% Thursday: 30.4% Friday: 78.3% Saturday: 82.6% Sunday 8.7% Women: Monday: 3.2% Tuesday: 1.6% Wednesday: 34.9% Thursday: 30.2% Friday: 81% Saturday: 85.7% Sunday: 3.2%

On average, how long do you stay at any ONE bar in a given night? Men: 2 hours 15 minutes Women: 2 hours 10 minutes

When considering specials for alcoholic drinks, I would like the specials to be offered: Men: 5-6: 6.8% 6-7: 6.8% 7-8: 6.8% 8-9: 34.1% 9+: 84.1% Women: 5-6: 3.2% 6-7: 3.2% 7-8: 12.7% 8-9: 41.3% 9+: 85.7%

When I go out for a night on the town, I generally arrive at my first location by: Men: ~9:45 Women: ~9:30

Of those surveyed _____ had visited the varsity: Men: 28% Women: 35%

I consider ____ too much to spend on a tap domestic beer: Men: $3.50 Women: $3.75

I consider ____ too much to spend a glass of wine: Men: $4.50 Women: $5.00

How likely are you to purchase food from local vendors while out for a night that involves drinking? Men: Somewhat likely Women: Somewhat likely/ Very likely

How important are the following factors? 1 is VERY important 7 Not important, Women: 2.52 First Impression 2.54 Drink Specials 2.00 Price 3.54 Good Food Selection 3.68 Discounted Food 3.38 Beer Selection 2.65 Liquor/Mixed 4.24 Wine 2.65 Tables for Sitting 2.67 Adequate Standing Space 3.22 Dance Floor 4.00 Local Bands 3.43 A Seat at the Bar

How important are the following factors? 1 is VERY important 7 Not important, Men: 3.00 First Impression 2.74 Drink Specials 2.26 Price 4.07 Good Food Selection 4.28 Discounted Food 3.11 Beer Selection 3.30 Liquor/Mixed 5.52 Wine 3.22 Tables for Sitting 2.91 Adequate Standing Space 3.89 Dance Floor 4.37 Local Bands 3.28 A Seat at the Bar