Print vs Video (Online vs Offline) Dana Ludviga 6 February 2013 TF-CPR, Utrecht.

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Presentation transcript:

Print vs Video (Online vs Offline) Dana Ludviga 6 February 2013 TF-CPR, Utrecht

Print (offline): - Short message delivery time - Limited visual space - Habbits die hard Video (online): - Longer message delivery time - Multiple key messages - Tutorial - Unlimited visual space - Current

Noticed Understood Remembered

Fact: we have better recall for visual information

What people remember is the story

Print conveys facts Video conveys emotions

Print and Video should complement each other

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