Liquidation.com B2B Marketing Success Story CHAPTER 6: E-COMMERCE MARKETING CONCEPTS Presented by Team A.

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Presentation transcript:

Liquidation.com B2B Marketing Success Story CHAPTER 6: E-COMMERCE MARKETING CONCEPTS Presented by Team A

History Liquidity Services “reverse supply chain business” $69.5 billion market in 2009 ($38 billion in 2004) More then 500,000 bulk sales transactions in 2009 Went public in February 2006 (LQDT $12.48 Friday closing ) 550 worldwide employees Used by over 900,000 professional buyer 80% of items listed are actually sold Offered in 116 countries

Overview Liquidition.com Mother ship: Resources, grouping thousands of useful company websites Govliquidation.com Exclusive contractor of the Defense Reutilization and Marketing Service for the sale of surplus and scrap assets of the US Department of Defense. Liquibiz.com The European source of Business Surplus GoWholeSale.com Search engine to help wholesale buyers to connect with wholesale suppliers Features content and supplier listings on a network of sites and channels, including Wholesale411.com, Wholesale.com and WholesaleIndex.com.

Compete against eBay Precision online marketing and branding Bulk shipment Targeted marking Focus on B2B Businesses going out of business Businesses looking to sell their products in bulk

Building Trust In the News Licensee of the Privacy Program safer way to pay and get paid online SSL, identity and authentication, domain name Quality process and quality information Better Business Bureau

Wholesalers rather then Liquidation.com? Liquidation.com Bulk sellers finding retail buyers GoWholeSale.com Retailers seeking out suppliers Wholesaler can bid on keywords for sponsored listing Retailers will see sponsored listing first Study supply for same type of product Wholesale product is better Liquidation product could be damaged Over 3 million wholesale business buyers Targeted search and online advertising

Key elements in core product to create an augmented product Sellers are offered a Global Marketplace Complete support for presentation (graphics and text) Support for transactions (auction and bidding engine) Real-time tracking of transactions Offers at least 2x as much value than in offline world Auctions close every 2-3 days and no sniping allowed Opt-in marketing

Broad range of services to buyers and sellers

What accounts for price differential Liquidation.com is quite different than standard wholesaler One-time buy for low-priced auctions on bulk products An excellent place to get started with wholesale merchandise Easily browse the products and prices If the market is flooded with $2 auctions for your product

Price Comparison Consumer electronics to clothing to cars Great for people with their own eBay store The more you buy the more you save Xbox 360 retails for $299 dollars for one But if you buy 15, you could get each one for $75 Great place to save some dollars on internet shopping