Pricing of Banner Ads E-Business Technologies Andrés Belmont

Agenda  Introduction to Banner Ads  Types of Banners  Pricing a Banner  Conclusion  Questions

Introduction to Banners  A banner adv is a form of advertising on the World Wide Web.  Attracts traffic to a website by linking to the website of the advertiser.  The web banner is displayed when a web page that references the banner is loaded into a web browser.

Types of Banners  Traditional banner ads  In-line ads  Pop-up ads

Pricing a Banner  The tariffs of banners depend on different factors as: - Site's traffic - Banner size - Location of the banner

 “Banner view” number of times a banner has been displayed on website.  “Page views” number of times a page within a website has been displayed.  “Cost per M” the price you pay to have a banner advertisement displayed 1,000 times on a website.

 “Click through” number of times a website visitor has clicked on a particular banner ad.  “Click through rate” ratio of the number of banner view versus the number of times visitors have clicked through the website.

Conclusion  A goal must be clearly defined before starting with a banner adv.  It is a good idea to target a particular banner to a particular audience.  Whenever it is not correctly managed it can turn to be a very costly tool.

Questions?

Sources  Understanding Internet Banner Advertising, Henry J. Fasthoff  How to manage a banner campaign in internet?, Javier Gosende