Inbound Marketing Campaigns. Achieve Your Goals With Campaigns OfferLPCTABlogSM More Leads Blog SM More Traffic Email LP CTA LN Blog SM More Customers.

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Presentation transcript:

Inbound Marketing Campaigns

Achieve Your Goals With Campaigns OfferLPCTABlogSM More Leads Blog SM More Traffic LP CTA LN Blog SM More Customers

Develop Targeted Offer to Generate New Contacts Advertise Offer On Your Website Automate Follow-up s Market Offer to Existing Contacts Attract Leads Through Blogging Use Social Media To Promote Measure Every Element with Analytics How To Use Offer LP + CTA LN BlogSocialAnalyze Offer LP + CTA LN BlogSocial Analyze

Targeted Offers Generate Leads, Prospects & Customers. Landing Page & Call To Actions Promote the Offer. Automated s Guarantee Follow Up with Contacts. Blasts Advertises Offer to Existing Contacts. Blog To Attract Visitors & Leads. Use Social Media to Promote Offers and Blog Posts Analytics Measure, Analyze and Improve Each Campaign Element. Offer LP + CTA LN BlogSocial Analyze More Traffic More Leads More Customers Measure & Analyze

More Traffic, Leads & Customers with Inbound Marketing Campaigns Offer LP + CTA LN BlogSocialAnalyze

Step By Step Guide To Inbound Marketing Campaigns

HubSpot Guide to Internet Marketing Inbound Marketing Campaign Offer LP + CTA LN BlogSocialAnalyze

VISUALIZE AN OFFER TO GIVE YOUR LEADS, PROSPECTS OR CUSTOMERS

Understand The Lead Conversion Path

Create a Landing Page To Advertise Offer LP

Create a Call To Action That Links to Landing Page CTA

LN Create Lead Nurturing Workflows That Follow Up with Leads

Create an Marketing Offer to Existing Contacts

Blog Publish a Series of Blog Articles On the Topic of The Offer

Promote Landing Page and Blog Articles on Social Media Social

Analyze HubSpot Guide To Internet Marketing Analysis & Measurement

Measure Each Campaign Element Landing Pages Conversion Rate = Total Submissions = New Leads = Customers = Call to Action Buttons Views to Clicks Rate = Clicks to Submissions Rate = Views to Submissions Rate = Lead Nurturing s Opens = Open Rate = Click Through Rate = Reconversions = Customers = Blasts Opens = Open Rate = Click Through Rate = Reconversions = Customers = Blog Posts Page Views = Inbound Links = Leads = Customers = Social Media Posts Clicks = Shares / Retweets = Leads = Customers = Analyze

Targeted Offers Generate Leads, Prospects & Customers. Landing Page & Call To Actions Promote the Offer. Automated s Guarantee Follow Up with Contacts. Blasts Advertises Offer to Existing Contacts. Blog Articles Attract Organic and Social Media Traffic. Social Media Scheduling Promotes Offer and Blog Articles. Analytics Measure, Analyze and Improve Each Campaign Element. Offer LP + CTA LN BlogSocial Analyze More Traffic More Leads More Customers Measure & Analyze Offer LP + CTA LN BlogSocialAnalyze Maximize Your HubSpot Subscription with Inbound Marketing Campaigns

Campaign Resources Tutorials and How to Guides

Resources for Creating Offers Tutorials: TUTORIAL: How to create an offer that generates leads eBooks: Guide to Killer Content Creation Articles: 25 Clever Ways to Grow Your Marketing List How to Create Marketing Offers That Don't Fall Flat Worksheets: 13 Ways To Create New Offers Templates: Marketing Offer Templates Download Guide

Resources for Landing Pages Tutorials: TUTORIAL: How To Create Landing Pages On HubSpot eBooks: An Introductory Guide to Landing Pages How To Optimize Landing Pages Articles: Why Landing Pages Are an Indispensable Part of Marketing 7 Point Checklist for Powerful Landing Page Copy 5 Foolproof Ways to Prevent Landing Page Abandonment 9 Must-Haves For the Perfect Landing Page How Long Should Your Landing Page Forms Be? Download Guide

Resources for Call To Actions Tutorials: TUTORIAL: How to create a Call to Action (CTA) eBooks: An Introduction To Effective Calls-To-Action Articles: 13 Sloppy Mistakes You're Making With Your Calls-to-Action How to Master the Design of Compelling Calls-to-Action How to Write Call-to-Action Copy That Gets Visitors Clicking 12 Critical Elements Every Homepage Must Have [Infographic] 4 Types of Calls-to-Action You Need for Marketing Success Download Guide

Resources for Lead Nurturing Workflows Tutorials: TUTORIAL: How to set up workflows to create lead nurturing campaigns TUTORIAL: How to set up workflows to create lead nurturing campaigns TUTORIAL: How To Turn Leads Into Customers eBooks: How To Use Lead Nurturing For Smarter Marketing Articles: 6 Lead Nurturing s Every Business Should Send 5 Steps for Creating Successful Lead Nurturing Campaigns 5 Steps for Creating Successful Lead Nurturing Campaigns How to Tailor Lead Nurturing Content to Suit Individual Personas How to Tailor Lead Nurturing Content to Suit Individual Personas 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns Download Guide

Resources for Marketing Tutorials: TUTORIAL: How to create and send an in HubSpot TUTORIAL: How to segment your contacts to create lists TUTORIAL: How to segment your contacts to create lists eBooks: Optimizing Marketing For Conversions How to Execute & Measure Successful Marketing Articles: The 9 Must-Have Components of Compelling Copy 7 Expert Marketing Tips You're Probably Missing Out On 7 Expert Marketing Tips You're Probably Missing Out On Why List Segmentation Matters in Marketing 9 Examples of Beautiful Marketing 10 Simply Awesome Examples of Marketing How to Improve Your Marketing With an Integrated Approach How to Improve Your Marketing With an Integrated Approach Download Guide

Resources for Blogging Tutorials: TUTORIAL: How to use the Blog tool to create new content eBooks: Introduction to Business Blogging Easy Fixes To Business Blogging Mistakes Articles: Read The Latest Articles from HubSpot Blog 12 Business Blogging Shortcuts for Time-Crunched Marketers How to Write Stellar How-To Posts for Your Business Blog 9 Ways to Increase Visibility for Your Best Blog Content Top 10 Qualities of High-Quality List Posts 20 Simple Ways to Boost Blog Subscribers 10 Amazing Blogs About Blogging to Start Reading Now 9 Questions To Ask Before Hiring a Freelance Blogger How To Hire to A Rockstar To Manage Your Blog Worksheet: The Blogging Worksheet Download Guide

Resources for Social Media Tutorials: TUTORIAL: How to set up your social media tools & link your social media accounts to HubSpot TUTORIAL: How to set up your social media tools & link your social media accounts to HubSpot TUTORIAL: How to use the social media publishing tool to promote your content TUTORIAL: How to use the social media publishing tool to promote your content eBooks: 10 Step Guide To Social Link Building How to Enhance Your Internet Presence with Social Media Articles: 30 Brilliant Social Media Marketing Tips From Social Media Marketing Hidden Treasures You Never Knew Existed 26 Social Media Marketing Hidden Treasures You Never Knew Existed How to Cultivate a Company-Wide Social Media Culture Why You Need Social Media, Even if Your Customers Don't Download Guide

Resources for Analytics & Measurement Tutorials: TUTORIAL: How to measure your site traffic TUTORIAL: How to track your leads TUTORIAL: How to track your customers eBooks: An Introduction to Inbound Marketing Analytics How to Unlock The ROI Of Your Marketing With Analytics Webinar: The Science of Analytics Webinar Worksheet: Monthly Marketing Report Free Tool: Marketing Grader Download Guide

Develop Targeted Offer to Generate New Contacts Advertise Offer On Your Website Automate Follow-up s Market Offer to Existing Contacts Attract Leads Through Blogging Use Social Media To Promote Measure Every Element with Analytics How To Use Offer LP + CTA LN BlogSocialAnalyze Offer LP + CTA LN BlogSocial Analyze