3.00 Understand the role of Marketing in Business 3.01 Understand principles of marketing.

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Presentation transcript:

3.00 Understand the role of Marketing in Business 3.01 Understand principles of marketing.

3.01 Marketing Principles The marketing process is: The management process through which goods and services move from a concept or idea to the customer. It includes a variety of activities that are organized into functions. The classification of the 7 marketing functions are: 1.Marketing-information management 2.Product/service management 3.Pricing 4.Place (Distribution) 5.Selling 6.Financing 7.Promotion

3.01 Marketing Functions 1.On the following slides, complete each section with the function name, definition, graphic and sentence, for each of the 7 marketing functions. 2.On the section marked “True to life in business, sentence:” create a high school level sentence using the word, in a true to life situation. Your sentence must be long (at least 15 words), contain adjectives, nouns, and business example. 3.For the word financing, here is an excellent example: The Honda Jet company purchase 100 acres of land to build the new manufacturing facility, and obtained financing for the $10 million loan at BB&T bank. 4.Here is a poor example (elementary level): “Honda got financing at the bank.”

3.01 The 7 Marketing Functions Function Name: Word here Definition (use or Intro to Business textbook: Graphic:True to life in business, sentence (underline the function):

3.01 The 7 Marketing Functions Function Name: Word here Definition (use or Intro to Business textbook: Graphic:True to life in business, sentence:

3.01 The 7 Marketing Functions Function Name: Word here Definition (use or Intro to Business textbook: Graphic:True to life in business, sentence:

3.01 The 7 Marketing Functions Function Name: Word here Definition (use or Intro to Business textbook: Graphic:True to life in business, sentence:

3.01 The 7 Marketing Functions Function Name: Word here Definition (use or Intro to Business textbook: Graphic:True to life in business, sentence:

3.01 The 7 Marketing Functions Function Name: Word here Definition (use or Intro to Business textbook: Graphic:True to life in business, sentence:

3.01 The 7 Marketing Functions Function Name: Word here Definition (use or Intro to Business textbook: Graphic:True to life in business, sentence:

Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution) Selling Financing Promotion

Directions: Identify the marketing function applicable to each area marked. (hint, not all 7 functions will be used on this diagram). Marketing-information management Product/service Pricing Place (Distribution) Selling Financing Promotion

Submit your work 1. Save this power point as: “PBF_3.01_Functions_of_Marketing_yourfirsti nitial_lastname” to your “my documents” directory. 2. Save to a flash drive with you and your partners name on it and then it to me