APARAJITA SINGH BLAIR GILLESPIE ASHNA SHARAN Rockbridge Choral Society

Rockbridge Choral Society is one of the groups that makes up the FAIR (Fine Arts in Rockbridge) RCS is dedicated to the performance of choral music for adults and the youth of Rockbridge County, Lexington, and BuenaVista Under the direction of William McCorkle, this ensemble provides area vocalists the opportunity to prepare, study and perform a variety of choral works

Summary of Steps 1. Business Diligence: Meet with the member of RCS to discuss the objectives of the project and ways to go about achieving them 2. LOE: Draft the LOE outlining the objectives, timeline and deliverables 3. Draft the Survey: Designed and Revised the drafts of the survey

Business Diligence

Objectives Find out the most best marketing strategy Collect some demographic information about the audience

LOE

Survey: Key Ideas Design the survey with the two key objectives in mind – marketing and demographics Keep it short, booklet format First marketing and then demographic questions Conduct and collect the survey on the day of the concert itself

Pages 1 and 2

Pages 3 and 4

Next Steps Circulate the draft of the survey to the member of RCS by March 15, as per LOE deadline Wait for feedback Revise the survey as per feedback and deliver the final draft so it can be sent to print Distribute and Collect the survey on April 11, the day of the concert