PROPRIETARY & CONFIDENTIAL. COPYRIGHT 2012. PRESENTED BY: Dianne Hanlon Druyff Executive Director, Strategic Services KSV.

Slides:

Advertisements

Similar presentations

Ken Robbins, President Response Mine Interactive Atlanta, GA

Advertisements

© 2005 Morrison & Foerster LLP All Rights Reserved How to Launch a Successful IPO Avoiding Disappointment and Unnecessary Costs Bruce Alan Mann Partner,

MARKETING COMMUNICATION Marketing 360 Brian Gillespie.

Designing and Managing Integrated Marketing Communications

The Playbook according to CC Great tool; but this isn’t about Constant Contact……. Use the tool you like – Mail Chimp, or other service provider.

Confessions of a Real B2B Marketer Michael Brenner, Sr. Director, Global Marketing, SAP December 2, 2010.

P a g e | 1 Marketing Communications Strategies Dr. Ajay K. Sirsi

17 Designing and Integrating Marketing Communications 1.

17 Designing and Integrating Marketing Communications 1.

What is relationship marketing Relationship marketing is the process of building and maintain long-term relationships with customers. Companies have.

Ashley Mitchell.  Entrepreneurs who don’t understand what investors are looking for are unlikely to get traction.  But those who know how to position.

Marketing Performance Metrics

District 7470 Public Image & Public Relations Christy Berg Committee Chair (973)

GUERRILLA MARKETING. WHAT IS IT? Guerrilla marketing is an unconventional system of promotion that relies on time, energy and imagination rather than.

1 IMC Planning Knowing the Score In IMC, a plan is similar to a musical score. The IMC plan details which marketing communications and media should be.

“Beyond HR Transformation: Seize New Opportunities Through Value Added HR” Asma Bajawa Managing Director, PeopleFirst 4 th August 2010.

Get Your RDA of Social Media. Today we will: See how easy it is to get into social media – Live on the Web! Learn tips on how to use social networks to.

1 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin An Introduction to Integrated Marketing Communications.

Building Your Business Brand Chapel Hill Public Library & SCORE.

Social Media As Part Of The Marketing Mix Ian Crockett.

GLOBAL MARKETING Brand Management Brand Equity. What is a brand? The name, term, sign, symbol, or design, or a combination of these, that identify the.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin IMC Planning.

Storyboard Presentation – Product/Service Story February 20-21, 2007 / St. Pete’s Beach, FL Name of Storyboard Author Professional Title Company Name Storyboard.

Wednesday, 4.00 – 5.00pm Improving Online Ad Effectiveness Research MODERATOR: Simon Booth, Technical Director, Tangozebra PANELISTS: Nick King, Director.

Managing Search in context with affiliate and display activity Chris Simpson, Managing Director 4 th September 2008.

Background Key Messages A community’s economic vitality affects everyone Jobs growth is the key to Columbia’s economic health The amenities we enjoy.

Do It In Durham is a celebration of Global Entrepreneurship Week. Over 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to.

Proprietary & Confidential Copyright Sales Force Productivity Conference September, Atlanta, Georgia Sales Force Productivity Conference.

LOGO 10 Text Message Marketing Tips for Your Local Business Presented by: Your Name

© 2009 Lync Creative™ Presentation. How to build a powerful brand Without a large budget or many years of marketing experience?

CHAPTER 12 Integrated Marketing Communications M A R K E T I N G Real People, Real Choices Fourth Edition.

4 Reasons Sales People Fail. Reason 1 They are not true sales people by nature.

PAGE 1 COMPANY PROPRIETARY Entrepreneurs Edge Social Media Mike Anderson: Director, Specialty Lighting.

Chapter 1 An Introduction to IMC

Resident Experience Managing Build to Rent/PRS The U.S. Experience

Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Why does it work? ::1.perception dkv4 pertemuan 2.

Tips to Empower Your Team Employers often times want to empower their employees, but they don’t always know quite how to go about it. Empowering employees.

Marketing Basics. What is Marketing?  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas,

How to communicate your product Part I

Taking Your Brand and Message to Market Houston Technology Center December 2004 Steve Latham Spur Digital

PREVIEW Integrated Digital Marketing Communications 2 SOCIAL MEDIA Social media’s role in the promotion mix Social media as a change agent in marketing.

Preparing for the Interview; a Recruiter’s Perspective Don Prince, CMSR.

16 Designing and Integrating Marketing Communications.

Designing and Managing Integrated Marketing Communications Marketing Management, 13 th ed 17.

‘Using employer branding to increase applicant quality’ Putting the theory into practice.

Company Name Ltd 2015 Strictly Private & Confidential

SHL Group Talent Management

Strategic Trends.

Why Advertise with us ? The Phone Company.

How to Create An Advertising Strategy?

5 Easy Tips to Grow Your Online Business SpencerKinney – Menomonie Website Design AgencyMenomonie Website Design Agency.

One headcount briefing center can it work?

Employer Branding A Mammoth Opportunity.

Out of Home delivers ROI

effective and affordable ways to connect with your audience

7 Step Customer Cycle Checklist

2/24/2019 2/24/2019 Marketing Why have marketing at Athenium? 3. Where are we today? 4. Where do we want to be? 5. What does Amy do?

Pitch deck Project Alpha

Foundational Marketing: Building Your Marketing Plan

Michael R. Solomon Greg W. Marshall Elnora W. Stuart

Timeless strategies that drive… Successful Entrepreneurship.

Design Methodology Desi Dwi Kristanto, M.Ds. Week 8.

Name of Storyboard Author

MERCK SELF-ID CAMPAIGN

Integrated Marketing Communications

Using Instagram as a Marketing Tool

[Optional: Insert your company logo]

Presentation transcript:

PROPRIETARY & CONFIDENTIAL. COPYRIGHT PRESENTED BY: Dianne Hanlon Druyff Executive Director, Strategic Services KSV

PROPRIETARY & CONFIDENTIAL. COPYRIGHT What is a brand? 2 A brand is the sum total of the thoughts, feelings, associations and expectations a prospect or customer experiences when exposed to any aspect of a company’s product or service, including its name, logo, the actual product experience, word-of-mouth, marketing, etc.

PROPRIETARY & CONFIDENTIAL. COPYRIGHT Traditional branding vs. Digital branding 3

PROPRIETARY & CONFIDENTIAL. COPYRIGHT I S B R A N D I N G I N T H E D I G I T A L A G E R E A L L Y D I F F E R E N T ?

PROPRIETARY & CONFIDENTIAL. COPYRIGHT Y O U A R E N O T A L O N E

PROPRIETARY & CONFIDENTIAL. COPYRIGHT T E L L I N G G R E A T S T O R I E S

PROPRIETARY & CONFIDENTIAL. COPYRIGHT I N T H E B E G I N N I N G

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

9 P R O G R E S S I V E I N S U R A N C E

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT D O S E Q U I S

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT J E T B L U E

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT M O B I L E B R A N D E X P E R I E N C E S

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT

PROPRIETARY & CONFIDENTIAL. COPYRIGHT Tips for adding digital to the mix Tell YOUR story “Do” digital in a way that makes sense for you. You don’t have to have a huge budget or loads of free time. Make a plan you can live with and start. Go into it with a clear, strong sense of your brand’s identity. Make sure everyone in your organization understands it as well. Be prepared: think about how you will deal with negative feedback, real customer service problems, etc. Ignoring can backfire! Understand what success looks like for you. Are you trying to raise awareness of your brand, change perception or drive a specific increase in leads or sales? This will help you establish metrics. 27

PROPRIETARY & CONFIDENTIAL. COPYRIGHT THANK YOU 28